Digital Marketing Manager - Affiliates & Influencer (Hybrid - Seattle, WA)

Digital Marketing Manager - Affiliates & Influencer

The Digital Marketing Manager - Affiliates & Influencer role (Individual Contributor) leads the strategic planning, execution, and optimization of affiliate & influencer marketing campaigns, partnering with top-tier partners and overseeing high-impact program initiatives. This role owns key areas of the affiliate channel's strategy, driving growth through offer planning, partner development, testing roadmaps, and data-driven performance analysis. The Manager works cross-functionally to ensure affiliate & influencer campaigns align with brand priorities, merchandising strategy, and customer behavior. In addition to internal leadership, this role serves as a key liaison with external vendors and agency partners to align on innovation opportunities, campaign execution, and ongoing program development. It is ideal for an experienced affiliate marketer ready to lead channel performance at a strategic level.

A day in the life...

• Own the development and execution of key affiliate program strategy areas, ensuring alignment with marketing priorities and performance goals
• Lead campaign planning, publisher & creator selection, and offer development to drive growth across top-performing partnerships
• Design and implement test-and-learn agendas, measuring impact across partner types, placements, and promotional strategies
• Conduct deep performance analysis to inform optimization decisions and future planning across the channel
• Act as a primary point of contact for external affiliate vendors and agency partners, ensuring strategic collaboration, innovation, and accountability
• Collaborate with internal partners across creative, merchandising, content, and analytics to ensure campaign consistency and performance
• Drive operational excellence through documentation, internal training, and platform improvements

You own this if you have...

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A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

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Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$103,500.00 - $175,000.00 Annual This position may be eligible for performance-based incentives / bonuses. Benefits include 401k, medical / vision / dental / life / disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview.