Social Media and Content Specialist

ABOUT NAFSA : Association of International Educators

With more than 10,000 members, NAFSA : Association of International Educators is the largest and most comprehensive association of professionals committed to advancing international higher education. Based in the United States, we provide programs, products, services, and a physical and virtual meeting space for the worldwide community of international educators. The association provides leadership to its varied constituencies through establishing principles of good practice and providing professional development opportunities. NAFSA encourages networking among professionals, convenes conferences and collaborative dialogues, and promotes research and knowledge creation to strengthen and serve the field. We lead the way in advocating for a better world through international education.

NAFSA believes that international education advances learning and scholarship, fosters understanding and respect among people of diverse backgrounds and perspectives, is essential for developing globally competent individuals, and builds leadership for the global community. We believe that international education lies at the core of an interconnected world characterized by peace, security, and well-being for all.

POSITION SUMMARY

The Social Media and Content Specialist is responsible for elevating NAFSAs presence across digital platforms and acts as a critical internal liaison. This person will be responsible for working across the organization to ensure that NAFSA is represented with one unified brand in outward-facing content. This hands-on role leads day-to-day creation and execution for our social media, nurturing a continued sense of community and supporting NAFSA membership, conferences, programs, and services.

ESSENTIAL FUNCTIONS

Social Media Strategy and Management (40%)

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement and audience growth across all platforms.
• Manage day-to-day social media activities, including content scheduling, posting and engagement.
• Monitor trends, audience behaviors, and platform updates to ensure strategies remain effective.
• Track and analyze performance metrics to assess campaign success and optimize future content.

Content Creation and Management (35%)

Collaboration and Support (20%)

Other projects assigned by supervisor (5%)

REQUIRED QUALIFICATIONS

Education

Experience

Other Knowledge, Skills and Abilities

PREFERRED QUALIFICATIONS

Experience working in a nonprofit, higher ed, or association setting.

Other Knowledge, Skills and Abilities

Work Environment :

The standard workday is generally 9 : 00 a.m. to 5 : 00 p.m. EST. During the week after Memorial Day to Labor Day, it is 8 : 30 a.m. to 5 : 30 p.m. Monday through Thursday and 9 : 00 a.m. to 12 : 00 p.m. on Friday. NAFSA employees are eligible to apply for regular teleworking two days a week (on Mondays and Fridays). Travel is required occasionally related to job responsibilities, especially for the annual conference or other leadership meetings. Participation in the NAFSA annual conference the week of Memorial Day, including the holiday itself, is a job requirement. The annual conference is held in varying cities. Tasks are performed in a typical office environment, involving sitting for extended periods of time. Sitting, standing, bending, and lifting 10lbs or less will occur intermittently throughout the workday. Position involves constant use of computer keyboard and monitor, with intermittent use of headset and microphone.

Total Compensation, Benefits

The target salary for this full-time, 35-hour per week Social Media & Content Specialist position is $65,000. Total compensation for employment at NAFSA entails a competitive employee benefits package including :

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