Customer Marketing Manager

A company is looking for a Customer Marketing Manager (REMOTE OK).

Key Responsibilities

Design and implement targeted upsell and cross-sell campaigns in collaboration with various teams

Own the production and distribution of monthly customer newsletters and develop a content calendar

Plan and execute customer engagement programs, including webinars and strategic touchpoint initiatives

Required Qualifications

6+ years of experience in customer marketing, lifecycle marketing, or related B2B marketing role

Proven track record of developing successful upsell / cross-sell campaigns

Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)

Strong project management skills with the ability to manage multiple initiatives simultaneously

Data-driven approach with experience analyzing campaign performance and customer behavior