Talent.com
Principal Product Marketing Manager, Product Commercialization
Principal Product Marketing Manager, Product CommercializationUpside • Austin, TX, US
Principal Product Marketing Manager, Product Commercialization

Principal Product Marketing Manager, Product Commercialization

Upside • Austin, TX, US
3 days ago
Job type
  • Full-time
Job description

Product Marketer Focused On Product Commercialization

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retailprofit measurement, attribution, and incrementalityto provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

As Upside's Product Marketer focused on Product Commercialization, you will work at the intersection of our Product and Retailer Go-to-market (RGTM) teams to shape how retailers think about our product. Internally, your work will drive cohesion and clarity across teams. Externally, your work will drive both product adoption and top-line revenue growth by acting as the voice of the retailer during product development, and by leading the commercialization of products and feature releases.

Specifically, you will :

  • Champion the voice of the retailer, using market and competitive research to translate retailers' needs into opportunities for product strategy
  • Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, promoting internal product roadmap understanding and ensuring retailer influence in roadmap prioritization
  • Define our internal product hierarchy in order to ensure effective and impactful launches and positive retailer reception
  • Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers' expectations
  • Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners
  • Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings
  • Partner with Revenue Enablement to ensure the Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities

What you should have :

  • 7+ years of experience in product marketing, sales enablement, or a related rolepreferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.
  • A proven understanding of product commercialization and experience developing strategies to drive product adoption
  • Outstanding messaging and positioning skills, with the ability to distill complex ideas into clear, compelling value propositions.
  • Proven track record of crafting high-impact sales enablement contentincluding pitch decks, playbooks, and competitive battle cards.
  • Experience working cross-functionally with sales, marketing, and product teams to align on go-to-market strategies.
  • Data-driven approach, with experience using insights to optimize sales performance and messaging.
  • A bias for action and results, with the ability to work independently and drive initiatives forward in a fast-paced environment.
  • A genuine passion for problem-solving and applying an analytical approach to each new challenge.
  • Resiliency, by adopting the evolving nature of the position with a willingness to take on new responsibilities as the role continues to develop and expand.
  • Location : This hybrid role is based in our Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside's in-office policy over time.

    Compensation : The U.S. base salary range for this full-time position is $175,000 - $206,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

    Benefits : Medical, dental, and vision coverage starting on Day 1, equity (ISOs), 401(k) program, family planning programs + paid parental leave, physical fitness and wellness memberships, emotional and mental health support programs, unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break, flexible work environment, lunch reimbursement for in-office employees, employee resource groups, learning and development stipend, transparent culture, amazing mission!

    Diversity and Inclusion : Diversity drives innovation, and our differences make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

    If there's anything we can do to support a disability or special need during your application or interview process, please email accommodations@upside.com.

    This email is for accessibility accommodations only, it should not be used to submit job applications.

    Notice To Recruiters And Placement Agencies : This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

    Create a job alert for this search

    Principal Product Manager • Austin, TX, US

    Related jobs
    Product Manager, Commercial Marketing

    Product Manager, Commercial Marketing

    Abbott • Austin, TX, US
    Full-time
    Product Manager, Commercial Marketing.Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of ...Show more
    Last updated: 21 days ago • Promoted
    Marketing Technologies Product Manager

    Marketing Technologies Product Manager

    Texas Capital Bank • Austin, TX, US
    Full-time
    Senior Martech Product Manager.Texas Capital is built to help businesses and their leaders.Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works fo...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Zendesk • Austin, TX, US
    Full-time
    Zendesk's award-winning Product Marketing team is looking for a Product Marketing Manager to help drive Zendesk's Service narrative and GTM initiatives. This role is responsible for supporting a wid...Show more
    Last updated: 30+ days ago • Promoted
    Principal Product Marketing Manager

    Principal Product Marketing Manager

    Procore • Austin, TX, United States
    Full-time
    Company DescriptionJob Description.Principal Product Marketing Manager.Procore's global product and technology organization as a groundbreaking leader. In this role, they will develop and drive posi...Show more
    Last updated: 30+ days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Zilliant • Austin, TX, US
    Full-time
    Quick Apply
    Zilliant is a SaaS company on a mission to eliminate Pricing Anxiety and turn pricing into a strategic advantage for our customers. Guided by our values—People First, Trust, Accountability, Im...Show more
    Last updated: 19 days ago
    Sr. Connectivity Product Marketing Manager

    Sr. Connectivity Product Marketing Manager

    NXP Semiconductors • Austin, TX, US
    Full-time
    Wireless Connectivity Product Manager.As a technology leader, NXP is re-imagining how we connect and interact with our advanced portfolio of wireless solutions. From short range technologies like NF...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Consumer Product Marketing - eCommerce and GuestNewAustin, Texas, USA; New York City; Washington, D.C.

    Manager, Consumer Product Marketing - eCommerce and GuestNewAustin, Texas, USA; New York City; Washington, D.C.

    The Knot Worldwide • Austin, TX, US
    Full-time
    Manager, Consumer Product Marketing - eCommerce and Guest.At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thought...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Nominal • Austin, TX, US
    Full-time
    Nominal is a venture-backed company with offices in Los Angeles, Austin, and New York City that specializes in software and data management products for organizations that are testing and validatin...Show more
    Last updated: 30+ days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    RealWork Labs, Inc. • Austin, Texas, United States, 78756
    Full-time
    We're in the business of helping home service providers build online trust with homeowners, and we're pretty good at it, if we do say so ourselves. We've built a hyper-local content platform that al...Show more
    Last updated: 30+ days ago
    Manager, Enabling Tech Marketing (Downstream Marketing)

    Manager, Enabling Tech Marketing (Downstream Marketing)

    Enovis • Austin, TX, United States
    Full-time
    Enovis Corporation (NYSE : ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcome...Show more
    Last updated: 12 days ago • Promoted
    Senior Product Marketing Manager - ICM

    Senior Product Marketing Manager - ICM

    CaptivateIQ • Austin, TX, US
    Full-time
    Senior Product Marketing Manager - ICM.CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, an...Show more
    Last updated: 13 days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Qualia • Austin, TX, US
    Full-time
    Senior Product Marketing Manager.At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process.Ou...Show more
    Last updated: 21 days ago • Promoted
    Sales / Marketing - Product Marketing Manager - Senior

    Sales / Marketing - Product Marketing Manager - Senior

    Staffing • Austin, TX, US
    Full-time
    Details : Job Title : Product Marketing Manager Preferred Locations : Austin, TX or Richfield, OH / Denver / Lone Tree, CO (Open for Remote, Prefers Onsite in Mentioned Locations) Duration : 2 Months (Ex...Show more
    Last updated: 15 days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Expedia Group • Austin, TX, US
    Full-time
    Expedia Group brands power global travel for everyone, everywhere.We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.Our...Show more
    Last updated: 11 hours ago • Promoted • New!
    Senior Product Marketing Manager - Partners

    Senior Product Marketing Manager - Partners

    Cloudflare • Austin, TX, US
    Full-time
    Senior Product Marketing Manager - Partners.At Cloudflare, we are on a mission to help build a better Internet.Today the company runs one of the world's largest networks that powers millions of web...Show more
    Last updated: 14 days ago • Promoted
    Director, Product Marketing | Hips

    Director, Product Marketing | Hips

    Enovis • Austin, TX, US
    Full-time
    Director, Global Product Management | Hips.As a key member of the Global Product Management team, you will play an integral part in helping Enovis drive the medical technology industry forward thro...Show more
    Last updated: 17 days ago • Promoted
    Senior Product Marketing Manager, Instruments and Accessories

    Senior Product Marketing Manager, Instruments and Accessories

    Danaher • Austin, TX, US
    Full-time
    Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?. At Radiometer, one of Danaher's 15+ operating companies, our work saves li...Show more
    Last updated: 30+ days ago • Promoted
    Product Manager, Commercial Marketing

    Product Manager, Commercial Marketing

    Abbott Laboratories • Austin, Texas, United States
    Full-time
    Abbott is a global healthcare leader that helps people live more fully at all stages of life.Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses an...Show more
    Last updated: 5 days ago • Promoted