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Senior Vice President, Digital & Integrated Marketing

Senior Vice President, Digital & Integrated Marketing

AntaresRego Park, NY, US
30+ days ago
Job type
  • Full-time
Job description

Senior Vice President, Integrated Marketing

The Marketing team plays a pivotal role in elevating the Antares brand, telling the Antares story, and driving profitable growth across our alternative credit capabilities. Our goal is to enhance global visibility for Antares, support client acquisition and retention across distribution channels, and engage and inspire our colleagues as our brand ambassadors. We aim to reach a range of audiences with effective, dynamic, and scalable campaigns, sponsorships, and events that showcase what makes Antares unique and trusted in the marketplace.

The Integrated Marketing team connects Antares' insights, brand, and offerings to key audiences through data-driven, content-rich engagement across digital channels, with a current emphasis on Wealth targets. As the Senior Vice President, Integrated Marketing, you will guide a nimble team focused on amplifying thought leadership, enabling sales, and building trust across institutional investors, private equity sponsors, financial advisors and their clients. You will shape strategy and execution across digital and channel marketing, with a near-term emphasis on accelerating Wealth Distribution efforts.

This is a "player-coach" role that combines strategic leadership with hands-on contribution ideal for someone who thrives on cross-functional collaboration, has a strong grasp of digital best practices, is data-driven, and enjoys bringing campaigns to life.

Responsibilities

  • Partner across Marketing, Distribution, Product, and IR to set strategic direction and deliver integrated campaigns and measurable results inclusive of all key audience segments and with a near-term focus on Wealth Marketing.
  • Act as primary marketing partner to the Wealth Distribution team, developing campaigns, messaging, and materials tailored to financial advisors and intermediaries.
  • Lead digital engagement efforts from campaign design to content distribution ensuring alignment with Antares' brand and business priorities.
  • Oversee the development and execution of email marketing strategy and workflows, with a commercial mindset, ensuring that data drives decision making.
  • Guide a team of marketing specialists (analytics, content, operations), providing clear direction, coaching, and accountability.
  • Partner closely with Investor Relations, Communications, and Product to ensure brand consistency and content alignment across channels.
  • Leverage agency partners to expand capacity across content creation, design, and digital execution.
  • Contribute directly to content planning, message development, and campaign performance reviews.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field
  • 10+ years of marketing experience, including 3+ years in a leadership or team lead role
  • Experience in financial services, asset management, or B2B marketing (Wealth / Intermediary experience preferred)
  • Proven ability to design and lead integrated marketing campaigns that deliver measurable results
  • Strong written and verbal communication skills, with the ability to tailor messaging for different audiences
  • Hands-on experience with digital marketing channels (social, web, email), content strategy, and campaign execution
  • Experience managing or collaborating with agencies or external partners
  • Strong organizational and project management skills
  • Competencies

  • Strategic thinker with a roll-up-your-sleeves attitude
  • Collaborative mindset with a strong sense of ownership and follow-through
  • High emotional intelligence and ability to influence cross-functional partners
  • Comfortable navigating ambiguity and shifting priorities
  • Data-oriented with an interest in learning from what works
  • The Fine Print

  • Must have unrestricted authorization to work in the United States.
  • Must be willing to comply with pre-employment screening, including but not limited to drug testing, reference verification, and background check.
  • Must be willing to work from New York or Chicago and travel as necessary.
  • Antares is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law.

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    Vice President Marketing • Rego Park, NY, US

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