Assistant Manager, Shopper Marketing (West)

Summary

Shopper Marketing is responsible for total ownership of all Shopper Marketing plans for select key customers within the channels of business. In this role, the Assistant Shopper Marketing Manager will cultivate shopper marketing strategies that effectively drive shopper awareness and action with our product portfolio while also achieving our key business objectives for West customers.

The Assistant Manager, Shopper Marketing is responsible for maximizing engagement through our retail media network platforms and measuring effectiveness of those programs.

They are accountable for the growth of the key category / brand / platforms and work closely with their Sales, Insights and Marketing Communications to achieve these results.

Under the guidance of the Manager, Shopper Marketing, they develop retailer specific plans to ensure the right consumer / shopper engagement plans. The focus will be to drive to maximize growth and market share through all levers and measure the effectiveness of shopper marketing programs.

Responsibilities

• Build ground-up program development for West sales execution that is rooted in shopper insights and addresses retailer & shopper needs, while retaining the ability to react to competitor and market conditions
• Identifies and negotiates contracts to manage the work of external agencies and vendors in support of Shopper Marketing efforts
• Supports the annual budgeting process including analysis / key learnings from internal and external sources, and ROI calculations
• Work with Director on creative development from start to finish with cross-functional collaboration
• Recommends the best vehicles to achieve business objectives and meet brand strategies and manages the execution of final Shopper Marketing plans (timelines, budget, shopper experience)
• Coordinates Sales, Category Management, Insights and Shopper Marketing efforts to ensure strategic linkage across initiatives and find potential synergies
• Partner with Shopper Marketing team members to optimize sales execution in tandem with Consumer Development efforts including proper lead time and all information necessary
• Transform insights into added value by creating solutions that convert shoppers into buyers
• Create and manage pre and post ROI system for all executed shopper marketing programs to drive continuous improvement for future programming
• Help manage effectiveness of shopper marketing dollars alongside Director and share broadly with organization
• Complete additional tasks as assigned by manager

Requirements

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short : making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 byHamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products inNew York,Idaho,MichiganandAustralia, and its products are available throughoutNorth Americaand distributed inAustraliaand other select markets.

For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and / or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including : 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

Compensation Range : $81,000.00-$121,000.00, plus bonus.