Senior Manager, Shopper Marketing (AFH & Emerging)

Summary

Chobani's Marketing Team has the passion for building brands, and for creatively solving business challenges. Through innovation and their entrepreneurial spirit, our Marketers deliver growth for the company and our retail partners by building intense loyalty and creating strong demand for our brands.

The Senior Shopper Marketing Manager will drive the process, development and execution of marketing plans across the Away From Home and Emerging channels. In partnership with marketing, sales and the customer, the Sr. Shopper Marketing Manager will play a key role in the creation, alignment and execution of shopper marketing strategies along the entire path to purchase within the accounts. This role will be instrumental to building out process and national shopper marketing strategy in partnership with customer shopper leads and cross-functional partners.

This role is at the foremost a growth strategist - bringing breakthrough innovation to life, building strong retailer relationships, understanding our shopper and shopper behavior to drive preference, and working with the Commercial team to design and implement best-in-class shopper programs to drive sales growth.

Responsibilities

• Develop Shopper Marketing Strategy : Lead the creation and implementation of a strategy and processes to ensure impactful, insights-driven shopper marketing in the Away From Home and Emerging channels
• Drive Insights Application : Analyze shopper data to inform and enhance category, customer, and brand strategies
• Responsible for the development and execution of 360-degree insights-based national marketing plans in partnership with shopper marketing agency partners and Commercial team
• Partner with Marketing, Category Development and Sales to ensure customer plans and initiatives align with broader Chobani strategies and goals
• Partner with Insights and Category Development to build robust plans to present to customer rooted in data, research and insight
• Collaborate with marketing teams at the customer to understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
• Track, monitor, optimize and analyze shopper marketing executions; quickly disseminate results and prove return on investment
• Represent the shopper marketing point of view in customer planning meetings and business reviews
• Own / manage shopper marketing spend budget, working closely with Sales account and Finance leads
• Conduct regular in-store visits to develop deep understanding of retail, evaluate shopper in-store activations and ideate on how Chobani can continue to build and launch impactful shopper programs
• Work with cross-functional partners in the strategic and creative development of marketing vision within the retail context
• Understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
• Develop strong working knowledge of the category, Chobani brand, and product platform
• Hone project management skills and the ability to manage budgets and timelines
• Manage agency and vendor contracts and relationships.
• Take on special projects as needed

Requirements

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short : making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 byHamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products inNew York,Idaho,MichiganandAustralia, and its products are available throughoutNorth Americaand distributed inAustraliaand other select markets.

For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and / or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including : 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

Compensation Range : $125,000.00-$188,000.00, plus bonus.