Marketing Data Analyst

Community Tax i s a national leader in tax resolution and financial services. We help individuals and small businesses overcome tax debt and regain control of their finances through honest work, proven strategies, and a deep commitment to results.

We are now hiring a

Marketing Data Analyst

to take ownership of our marketing data infrastructure and analytics. This person will oversee all marketing data sources, dashboards, and performance metrics, and will help shape one of our most important strategic capabilities : data-driven marketing.

What You Will Do

In this role, you will be responsible for building and maintaining a unified marketing analytics foundation and delivering actionable insights across all channels. Your work will include integrating data from multiple sources (CRM, web analytics, ad platforms, and partner referrals) and developing performance dashboards to inform decision-making. You’ll have the opportunity to refine our attribution models and conduct cohort analyses, helping the team understand how each campaign and partner contributes to growth. You will collaborate closely with our Partner Marketing team and other marketing verticals to ensure data accuracy, align on metrics definitions, and identify opportunities to improve ROI. Throughout, you’ll have the backing of our VP of Marketing, who will provide strategic guidance and support to ensure your analyses drive meaningful improvements,

You'll have a meaningful impact in :

Marketing Data Integration & Management :

Consolidate data from all marketing channels (SugarCRM, Google Analytics, ad platforms, referral systems, etc.) into a unified data warehouse

Dashboard Development & Reporting :

Design and maintain interactive dashboards and reports that monitor key performance indicators across campaigns. Enable real-time visibility into partner marketing performance, lead funnels, and overall marketing ROI.

Campaign Attribution & Cohort Analysis :

Develop and refine multi-touch attribution models to credit marketing channels and partners appropriately. Perform cohort analyses to evaluate campaign effectiveness over time and provide insights on customer behavior and lifetime value.

Partner & Channel Performance Tracking :

Track affiliate and partner referral metrics closely, ensuring that each partner’s contributions are accurately reported. Provide the Partner Marketing team with data-driven insights into which partnerships and channels are most effective, helping to optimize spend and effort.

Continuous Optimization :

Analyze marketing and sales data to identify trends, anomalies, and opportunities. Recommend data-backed strategies to improve conversion rates, reduce acquisition costs, and maximize marketing ROI across all channels.

Cross-Functional Collaboration :

Work with marketing, sales, and technology teams to ensure data alignment and integrity. Support marketing leadership with ad-hoc analysis and clearly communicate findings to both technical and non-technical stakeholders.

Tools and Platforms You Will Use

SugarCRM

(customer relationship management system)

Google Analytics 4 (GA4)

and

Google Tag Manager

(web analytics)

Affiliate / Partner Tracking

(e.g., Cake platform) and referral data sources

Advertising Analytics

(Google Ads, Facebook Ads Manager, and other ad platform dashboards)

SQL Databases

and

ETL tools

(for data warehousing and pipeline development)

Business Intelligence & Visualization

(Looker, Power BI, Tableau, or similar tools)

Call Tracking Systems

(Genesys, Invoca)

Microsoft Excel

(for ad-hoc analysis and reporting)

What We Are Looking For

We are seeking a detail-oriented, data-driven professional to support our marketing team and turn raw data into strategic insights. This position calls for someone who can blend technical expertise with business acumen. The ideal candidate is equally comfortable writing complex SQL queries and building data models as they are translating raw data into meaningful insights for marketing decisions. You should be passionate about using data to drive growth and are proactive in identifying both problems and opportunities. Willing to take ownership of projects, work well independently, and communicate effectively with colleagues. Above all, we’re looking for someone excited to leverage data in a mission-driven environment where analytics directly help our organization and our clients.

Skills and Qualifications :

3+ years of hands-on experience in marketing analytics, business intelligence, or data analysis.

Experience with advanced analytical techniques, including cohort analysis, attribution modeling, and campaign performance evaluation.

Proficiency with data visualization and BI tools (e.g.,

Power BI , Looker, Tableau or similar) to create clear and impactful dashboards.

Familiarity with marketing data sources and tools : CRM systems (especially SugarCRM), Google Analytics and Tag Manager, online advertising platforms, and partner referral tracking data.

Strong communication skills. Bilingual Fluency in Spanish / English is a plus.

Stronger candidates will also have :

Experience in financial services, tax resolution, or other regulated industries is highly valued.

Expertise in SQL and ETL processes, with the ability to build data pipelines and transform raw data for analysis.

Compensation

Medical, dental, and vision insurance with employer contribution

Paid time off and company holidays, personal days, volunteer days

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