Principal Product Designer (Web & UX / UI) Job at Bellota Labs in Redwood City

Overview

At Bellota Labs, we are a fast-paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold—a cutting-edge platform from the World Poker Tour. We’re not building another casino app—we’re creating a skill-based, strategy-driven ecosystem where players can learn, train, and compete for real prizes.

Role

We are now looking for a Senior Product Designer (UX / UI) to help define and deliver the end-to-end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high-impact role shaping the product from MVP to full-scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market.

Base pay range

$175,000.00 / yr - $215,000.00 / yr

Key Responsibilities

Design the full web experience : Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces

Craft seamless UX : Design intuitive flows for onboarding, account creation, training modules, vanity stores, and tournament play

Create high-fidelity UI mockups : Turn concepts into beautiful, developer-ready screens that balance usability and visual appeal

Collaborate cross-functionally : Work closely with product managers, stakeholders, and developers to turn business goals into elegant design solutions

Define and uphold our design system : Help establish our visual identity across products—sleek, strategic, and skill-oriented

Deliver production-ready assets : Ensure design handoffs are clean and ready for rapid development cycles

Experience

Bachelor's in Computer Science or equivalent required

Masters in Computer Science or equivalent is preferred

6+ years in UX / UI, web, or product design (with a strong emphasis on responsive web and mobile-first experiences)

A portfolio that showcases clean visual design, complex user flows, and thoughtful UX strategy

Proficiency in Figma and familiarity with Adobe CC

Strong UX instincts and a refined aesthetic that appeals to a skill-based gaming audience

Experience designing for platforms in gaming, training, or education is a strong plus

Bonus : You know poker—or are excited to learn

What Success Looks Like

A live MVP platform that’s sleek, intuitive, and conversion-optimized

A seamless onboarding flow that drives adoption and player retention

A polished brand and product identity that builds credibility and trust with serious players

Design systems and flows that scale as we grow into a category-defining product

If you’re passionate about building immersive, skill-first digital products and want to help shape the future of poker innovation, we’d love to hear from you.

Join us at Bellota Labs—where the game is just getting started.

Details

Seniority level : Not Applicable

Employment type : Full-time

Job function : Design, Art / Creative, and Information Technology

Industries : Computer Games

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