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Brand Manager

Brand Manager

Colgate-PalmoliveOverland Park, KS, US
3 days ago
Job type
  • Full-time
Job description

Brand Manager - Prescription Diet

A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet and Science Diet. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food. Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods. We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life. A career at Hill's Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work / life effectiveness.

Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that's a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

We are seeking a Brand Manager located in our Overland Park, KS office who is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. Leads the development of sub-category / brands strategies including Innovation Grid, Brand activations, Promotional Events, Media and 5P strategies, taking into consideration the business dynamics and opportunities. Drives the execution of margin improvement and simplification initiatives within sub-brand.

What You Will Do : Brand Strategy

  • Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth
  • Identify issues / opportunities, analysis and propose action plans to achieve the objectives of the brand
  • Manage brand P&L and A&P budgets
  • Brand and key segment product portfolio management
  • Lead long-term downstream new product innovation and annual new product launch strategies
  • Participate in strategic brand planning and overall brand communications plans
  • Gain Senior Mgt alignment to brand strategies and go-to-market plans
  • Develop omni-channel brand support initiatives, critical metric tracking & return on investment.
  • Managing large cross-functional teams to lead commercialization efforts

Go-to-Market & IMC Communications

  • Develop and lead execution for omni-channel go-to-market strategies for new product launches, quarterly tentpole activations, key growth categories and strategic business initiatives
  • Lead the creative development of brand marketing IMC's
  • Develop digital media campaigns
  • Develop strategic 6P marketing plans and important metrics
  • Work closely with the Retail Marketing and Brand Development Managers to facilitate successful implementation of initiatives
  • Identify & lead key "test and learn" opportunities
  • Drive the execution of margin improvement and revenue growth management initiatives
  • Insights & Analytics

  • Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
  • Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues / opportunities
  • Develop & utilize strong consumer & shopper insights of the category, market and condition of focus.
  • Understand the pet specialty RE's, and field team needs, to deliver strong promotional and marketing programs.
  • Commercial Planning and Monitoring

  • Support Long Lead Planning, Budget Review, and Mid-Year Review
  • Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
  • Recommend areas for brand improvement and remediation
  • Required Qualifications :

  • Bachelor's Degree in Marketing, Business Administration, or a Related Field
  • 5+ years of experience in CPG marketing, retail or brand marketing experience or agency experience
  • Influential communicator : builds cross-functional relationships and negotiates effectively to align stakeholders
  • Analytical problem-solver : strong critical thinking with the ability to uncover measurable insights from large datasets to drive decisions
  • Preferred Qualifications :

  • Master's Degree in Business Administration
  • 2+ years of marketing experience in Animal Healthcare or Human Healthcare
  • Digital / eComm marketing knowledge (paid search, digital display, social, etc)
  • Knowledge of Retail Environment strategy
  • Ability to prioritize multiple tasks simultaneously
  • Compensation and Benefits Salary Range $110,000.00 - $145,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits : Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation / PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies. Our Commitment to Inclusion Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. For additional Colgate terms and conditions, please click here.

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