Inside Sales Representative

Job Description

Job Description

Overview : The Inside Sales Representative is responsible for driving brand awareness, building a pipeline of customers through customer outreach and answering inbound customer questions. The role will support all outlets in the United States who do not have a local field representative. The main priority for this role is to bring new customers in the brand, grow the outlet and then pass the outlet on to a field sales rep to manage the outlet. Reporting to the Vice President of Sales, this role involves outreach to customers who are not purchasing our product / educating customers and store associates on Cirona Labs' product lines, visual merchandising, and representing the brand at events like trade shows and expos. The position requires strong project management skills to support on-the-ground campaigns and administrative abilities for tracking and reporting activities. Ideal candidates have experience in the cannabis industry or a related field, possess excellent communication skills, and are motivated, detail-oriented, and flexible.

Essential Duties and Responsibilities :

• Every week, send email advertisement of priority products to both purchasing and non-purchasing customers to promote our products.
• Develop a comprehensive understanding of Cirona Labs' product lines and effectively educate customers on each product.
• Act as the inbound receiver for all beverage orders from our beverage distributors.
• Maintain a list of target accounts to call and email weekly to secure non buy outlets to buying outlets and deliver incremental velocity.
• Support brand awareness and engagement to build and drive B2B
• Provide visual merchandising and product placement within all assigned accounts.
• Conduct virtual budtender training sessions to drive education and brand awareness.
• Gather store traffic insights, collect feedback, and report market intelligence to senior leadership.
• Execute marketing requests from management, ensuring on-brand representation.
• Provide content to customers to promote our products on their webpages and on their social channels.
• Represent Cirona Labs' House Brands customer-facing events, including trade shows, expos, and activations.
• Maintain professionalism and discretion regarding company matters.
• Work in collaboration with marketing and sales teams to execute campaigns that drive traffic, sales, and consumer awareness while increasing market share.
• Leverage the occasions calendar to determine the brand priorities for each month, supported with our marketing assets.

Administrative Work :

Basic Qualifications :

Working Conditions and Physical Effort :

Expectations :

The company is an Equal Opportunity Employer and complies with ADA regulations as

applicable.