Director of Customer Marketing

A company is looking for a Director of Customer Marketing to design and execute programs that strengthen relationships across its customer base.

Key Responsibilities

Develop and manage customer marketing initiatives to drive retention and expansion

Build strategies that engage customers throughout their lifecycle from onboarding to advocacy

Source and develop customer case studies and success stories to highlight organizational transformations

Required Qualifications

7-10 years of experience in customer marketing, field marketing, growth marketing, or demand generation roles within B2B SaaS

Proven success in designing and executing customer programs that drive retention and advocacy

Strong analytical skills with the ability to translate data into actionable insights

Hands-on experience with CRM, marketing automation, and analytics platforms

Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus