Senior Marketing Operations & Analytics Manager
At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.
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About the Role
We are seeking a strategic and analytical Senior Marketing Operations & Analytics Manager to lead our marketing operations function. This role will be instrumental in scaling marketing performance through efficient processes, integrated systems, and actionable insights. The ideal candidate has deep experience with marketing automation, lead management, data analysis, and cross-functional collaboration with Marketing, Sales, and IT.
Key Responsibilities
Marketing Operations
- Develop and optimize end-to-end marketing processes, including account management, scoring, routing, and lifecycle tracking
- Ensure data quality and compliance with privacy laws (e.g., GDPR, CCPA) across platforms
Analytics & Performance Measurement
Design and manage marketing performance dashboards to track key KPIs such as pipeline contribution, conversion rates, and ROIPartner with Sales and Sales Ops to support forecasting and pipeline attainment goalsLead marketing attribution modeling to determine channel and campaign effectivenessCross-functional Strategy & Alignment
Act as the primary liaison between Marketing, Sales, RevOps, and IT to ensure operational alignment and seamless data integrationProvide insights and strategic recommendations to Marketing leadership based on data trendsSupport go-to-market planning with audience segmentation, TAM analysis, and targeting insightsQualifications
710 years of experience in marketing operations, analytics, or revenue operationsDeep experience with CRM and MAP platforms (e.g., Salesforce and Marketo)Proficiency in analytics tools (e.g., Tableau, Looker, Google Analytics, Excel / Sheets)Strong understanding of B2B marketing funnels, demand generation, ABM, and attribution modelingExceptional problem-solving, communication, and project management skillsBachelor's degree in marketing, business, analytics, or a related field (MBA a plus)Preferred Attributes
Experience in SaaS or tech-driven environmentsFamiliarity with tools like 6sense, Caliber Mind, SalesLoft, or similarStrong change management skills and a systems-thinking mindsetPassion for turning data into insights that drive growthBe a factory of creative solutions to solve problems other teams do not realize they have