Product Marketing Director

Go-To-Market Strategy Leader

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Summary

In this role, you will drive the go-to-market strategy for Vizient's Data & Digital portfolio of enterprise SaaS solutions. You will define market segmentation, buyer groups, and ideal customer profiles, and translate complex product capabilities into compelling narratives that accelerate awareness, adoption, and revenue. You will collaborate closely with sales, account management, product management, market insights, and integrated marketing to deliver differentiated messaging, impactful sales enablement, and content that fuels demand generation and supports business growth.

Responsibilities

Lead the development and execution of comprehensive go-to-market (GTM) strategies for new and existing product lines, including segmentation, buyer group and persona definition, ICPs, launch planning, and sales readiness.

Define differentiated messaging and positioning that aligns with the unique needs and pain points of various buyer personas and vertical markets.

Serve as a strategic advisor to sales by creating high-impact enablement assets (e.g., pitch decks, Return on Investment (ROI) calculators, battle cards) and delivering training to improve deal execution.

Conduct and synthesize market, customer, and competitive intelligence to inform strategic decisions, shape product roadmap discussions, and support field strategy.

Create a range of sales and marketing content, such as customer success stories, white papers, and solution briefs to support the buyer journey.

Partner with demand generation to ensure marketing campaigns are aligned with positioning, messaging, and product priorities.

Measure and report on the performance of product marketing initiatives, using data to refine and improve GTM effectiveness continuously.

Collaborate with product management to prioritize features based on market demand and support launches with clear, customer-facing messaging.

Represent product marketing in cross-functional initiatives, balancing near-term execution with long-term strategic planning.

Qualifications

Relevant degree in Marketing, Business, Healthcare Administration, or related field preferred; MBA or relevant advanced degree is a plus.

7 or more years of relevant experience in product marketing in enterprise SaaS required.

Healthcare industry experience with data and analytics products is strongly preferred.

Proven success in developing and executing GTM strategies that drive measurable results.

Deep understanding of enterprise SaaS, sales cycles, buying committees, and complex customer journeys.

Exceptional storytelling, messaging, and communication skills across audiences, including C-Suite.

Strong relationship-building, influencing, and collaboration abilities across functions and levels.

Highly organized, adaptable, and skilled in managing multiple priorities with a strategic mindset.

Proven collaborator with excellent communication skills and a desire for continuous learning and innovation.

Curiosity and a desire to continuously learn more.

Estimated Hiring Range : At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $117,600.00 to $206,000.00.

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here :

Equal Opportunity Employer Females / Minorities / Veterans / Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.