B2B Growth Marketing Manager

Job Description

Job Description

Pinwheel - Building the future of financial services in partnership with the biggest brands

"I love my banking app!" said no one, ever.

Pinwheel is on a mission to change that. We believe banks and financial service providers represent the greatest opportunity to build 10x better experiences, especially in the age of AI. We're building the next generation of financial products alongside some of the biggest names in the market including Robinhood, DoorDash, Credit Karma, American Express, Discover, Intuit, Acorns, Visa and more.

If you're excited by the idea of having your work touch and impact the lives of hundreds of millions of consumers, Pinwheel is the place for you.

If you get stoked about building products alongside the biggest brands in the world, Pinwheel is the place for you.

If you want to join a scrappy, hustling team that is obsessed with defining the future of financial services, Pinwheel is the place for you.

Pinwheel is a tight-knit team, we've raised $77M from top-tier investors, and we're on the path to profitability. Join us!

Who are we looking for?

As a Growth Marketer, you have a passion for performance, are obsessed with results, and are motivated by the pressure to deliver a qualified sales pipeline week-over-week as we work to achieve Pinwheel's growth goals. The ideal candidate will be a Hubspot / Salesforce strategist, have a deep understanding of SaaS and B2B demand generation and sales pipeline operations, and will be able to independently design and lead multi-channel campaigns from concept to execution to measurement. This role is based in our NYC headquarters in Union Square where we are onsite 3 days a week.

What will you be doing?

• Develop, own, and execute the overarching strategy for demand generation campaigns that span product content, customer announcements, case studies, webinars, white papers, and more to meet pipeline and revenue targets
• Lead campaign development end-to-end, from concept and planning, to development, production, launch and performance measurement
• Direct and optimize use of HubSpot and Salesforce systems; create repeatable, automated processes that drive predictable pipeline generation
• Create brand-aligned content driven by performance data across email, social and landing pages
• Create and maintain a dynamic weekly campaign calendar, incorporating learnings and funnel data to prioritize the highest-impact efforts, taking accountability for cross-functional team content collaboration deadlines
• Partner directly with SDRs and Account Executives on the demand gen campaigns running to set them up for success and build a closed-loop feedback system that accelerates lead quality and conversion, iterating over time
• Analyze, forecast, and report on campaign ROI and pipeline contribution; use insights to reallocate resources and inform strategy
• Represent demand generation performance in marketing and leadership forums, sharing key trends, wins and learnings to help the broader sales and marketing team set strategy and plan effectively

What experience, skills, and qualifications should you have?

Why join Pinwheel?

Best time to join - Our company is small but well-funded, meaning you are joining at a time where you can impact and shape the company.

Be a cultural builder - You will have an active hand in molding the company culture and being a part of the entrepreneurial journey.

Build Something Revolutionary - Help build the consumer data infrastructure of the future.

Belong - Join a community that is passionate and relentless about building fairer financial systems for all.

Benefits include :

At Pinwheel, total compensation is made up of salary + equity + benefits. We recruit motivated and high performing talent, and work to compensate people in line with the value they can bring to the organization in delivering outsized results. The talent market is competitive, and maintaining our ability to recruit and retain the best team possible is a top priority for Pinwheel. When creating an offer, we consider interview performance, candidate experience, external market competitiveness, and internal equity in thoughtfully assessing compensation. The expected cash salary range for this role is $125,000 - $147,000.

Diversity & Inclusion at Pinwheel

The success of our commitment to diversity, equity, and inclusion relies on continuous, immersive learning and dialogue within our entire team. All employees of Pinwheel are expected to demonstrate behaviors of equity, advocacy, activism, inclusion, and anti-racism in the workplace.