Senior Manager, Lifecycle & Growth Marketing

Studs is a category-defining ear piercing and earring brand named one of "the 10 most innovative companies in retail for 2023" by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment-all at an accessible price point.

Salary Range : $125,000-$155,000

Location : New York, NY

The Senior Manager, Lifecycle & Growth Marketing owns the strategy and execution of our CRM and paid media programs. This role is responsible for building and optimizing email, SMS, and performance marketing campaigns to drive customer acquisition, retention, and revenue growth. It requires hands-on channel expertise, strong analytical thinking, and close coordination with Creative, Brand, Merchandising, and Finance partners. The Senior Manager works cross-functionally and in partnership with agencies to deliver marketing initiatives that are both brand-aligned and performance-driven.

Key Responsibilities :

Lifecycle Marketing (Email, SMS, CRM)

• Lead end-to-end strategy and execution across lifecycle programs, including campaigns, flows, and automations
• Manage CRM agency to ensure on-time execution and continuous optimization of email / SMS content and segmentation
• Partner with Brand and Creative to brief and review lifecycle assets (e.g. email modules, GIFs, copy blocks)
• Own A / B testing roadmap for lifecycle (e.g. subject lines, send time, offer structure, content variations)

Growth & Paid Media

Performance Reporting & Testing

Cross-Functional Collaboration & Vendor Oversight

Requirements :

Benefits & Perks

Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.

Massachusetts Applicants : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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