Lifecycle Marketing Manager

Who is Nest Health?

As the first value-based care provider built for families, Nest is on a mission to make comprehensive medical, behavioral, and social care radically accessible to America's highest risk families. Founded in 2022 by Former Secretary of Health of Louisiana and practicing OB-GYN, Dr. Rebekah Gee, and Rebecca Kavoussi, Nest is the first-of-its-kind family-based, in-home, and virtual care model; this includes primary adult and pediatric care, mental health and nutrition support, vaccinations and labs, same-and-next-day acute visits, chronic condition and transitions of care management, social services and navigation, and more. Nest's innovative model has resulted in partnerships, unlocking care for thousands of families across our markets. Nest's early success has led to national traction across states and payers, laying the groundwork for future expansion to families across the United States.

What does it mean to be a part of a startup?

Working at a healthcare startup can be a unique experience with a fast-paced, ever-changing environment that can involve varied workloads, quick changes, and high expectations. Taking a position at a Healthcare startup allows for the opportunity to be high impact in disrupting the US healthcare system. You will have the chance to be creative, solution oriented, and have your voice heard! You will need to be flexible, accountable, and self-sufficient, and you might take on multiple roles. Here are some things you can expect :

• Role Breadth- Your role may be less defined than in other settings, with the need to wear multiple hats & juggle various responsibilities
• Learning opportunities- you will have the opportunity, at times, to function outside of your standard position and learn about new roles & areas
• Fast Paced- Startups often must move faster than traditional large companies. This means you may be asked to cope with or advise on quick changes regarding systems or processes
• Autonomy- You will need to be highly autonomous, as there is less structure and learning and development than at large orgs. This requires you to be able to learn asynchronously, as well as raise your hand when help is needed, or gaps are identified
• Collaboration- With so many opportunities to build processes and improve how we deliver care to our patients, we rely heavily on one-another to communicate changes effectively to ensure seamless support across functions. This often requires this individual to give and receive feedback frequently and communicate challenges or opportunities effectively.

What is the purpose of this role?

The Lifecycle Marketing Manager will lead the design and execution of multi-channel campaigns that reach, activate, and retain families on Medicaid. This role sits at the intersection of growth, outreach, lifecycle marketing, and operations to drive performance and awareness through high-impact, localized, and culturally resonant campaigns.

As part of the Marketing & Communications team, the Lifecycle Marketing Manager will own campaign strategy and execution across every stage of the member journey, from first-touch outreach to post-care re-engagement. This is a highly cross-functional role that works closely with Outreach, Clinical Operations, Product, and Market GMs to build scalable and market-specific campaigns and associated workflows and operations that drive enrollment, visit conversion, retention, and long-term engagement.

What will you do?

Own end-to-end campaign development across mail, SMS, landing pages, door hangers, and co-branded assets

Develop communications that span pre-engagement to post-care retention

Work closely with Outreach Managers and GMs to localize campaigns and support field execution

Define and track campaign KPIs in partnership with Data & Analytics

Qualifications

What does Nest bring to the table?

We are reimagining what a supportive workplace looks like, from the inside out. To ensure every team member feels valued, we provide competitive compensation packages that reflect your skills and contributions. On top of this, we offer a comprehensive suite of benefits such as employer-sponsored health, dental, and life options, and unlimited PTO, we offer an all-of-you, inclusive approach to benefits :

Why choose Nest Health?

Nest and its leaders have won multiple awards including Rock Health's Next-Gen Pediatric innovations, New York Times Top Five Who Spread Hope, New Orleans City Business Power 50, and CB Insights Digital 150. Additionally, Nest has become a prominent thought and brand leader garnering national attention from outlets such as 60 Minutes, Business Insider, NYTimes, Fierce Healthcare, Axios , and others. More recently, they were recognized on Inc.'s Female Founder 500 List for 2025.

Learn more about us at

To learn more about the Nest care model, watch this video, by the award- winning HBO Katrina Babies filmmaker Edward Buckles, JR.

Nest Health celebrates the diversity of our patient population and seeks diversity on our team. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristics.