Lifecycle and Partnership Marketing Manager

Our mission is to provide best-in-class, immersive summer college enrichment experiences that perfectly balance curriculums curated by top tier universities in diverse fields of study, with opportunities for students to have fun, travel and explore new places with new friends.

We support students in their mission to deepen their knowledge of their academic passion and foster college-ready confidence through hands-on learning experiences in their preferred field of study. We are the industry trailblazers, applying nearly sixty years of learning, refinement and relationship building into what we do each day.

Simply put, our team is obsessed with summer and determined to help our students excel, building lifelong skills, embracing intellectual curiosity, innovation, and a love of learning. Our team members make a significant impact in the lives of students, and we take great pride in supporting them in every step of the journey - we roll up our sleeves and do what it takes to deliver the very best summer ever!

Position Overview :

We are seeking a dynamic Marketing Manager to lead our partnership development, alumni engagement, and lifecycle marketing initiatives for Summer Discovery. This role combines strategic partnership development, alumni network management, and comprehensive lifecycle marketing execution to drive program growth and strengthen our educational community. The ideal candidate will be a relationship-builder with strong marketing acumen, experience in the education sector, and expertise in managing multi-channel marketing campaigns from strategy through execution.

Essential Responsibilities

Lifecycle Marketing & Activation Marketing

• Design and execute comprehensive lifecycle marketing campaigns that nurture prospects from initial awareness through program completion and alumni engagement
• Develop targeted activation campaigns to convert leads into enrolled students and re-engage past participants
• Partner with CRM team to create automated marketing workflows and drip campaigns that guide prospects through the enrollment journey
• Manage end-to-end execution of multi-channel marketing campaigns including email marketing, social media, content marketing, direct mail, SMS / text marketing, webinars, retargeting campaigns, and influencer partnerships
• Implement personalization strategies based on student demographics, interests, and engagement behavior
• Help to manage the overall content calendar and develop content for regular newsletters
• Design onboarding sequences for new enrollees and re-engagement campaigns for dormant prospects
• Execute seasonal and program-specific activation campaigns to drive enrollment during key periods
• Develop and manage referral marketing programs and user-generated content campaigns
• Coordinate integrated campaigns across digital and traditional channels to maximize reach and conversion

Alumni Network Management

Partnership Development

Marketing Strategy & Execution

Required Qualifications

Physical Demands and Work Environment

What We Offer

Compensation 90, 000- 100,000

Employment is contingent upon a satisfactory employment background check.

Summer Discovery is proud to be an Equal Opportunity Employer. We do not discriminate on the basis race, color, creed, religion, gender (including gender identity and expression), sexual orientation, marital status, pregnancy, childbirth or related condition, sexual and reproductive health decisions, ancestry, national origin, citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, status as a victim of domestic violence, sexual violence, or stalking, or any other legally protected status.