Senior Manager, Performance Marketing

Sr. Manager Of Performance Marketing

Jiffy.com is seeking a Sr. Manager of Performance Marketing, with a mind for data and a knack for problem-solving. Reporting directly to the CMO and working closely with General Managers you will lead the charge on expanding our media investment program into a more sophisticated full-funnel strategy while driving acquisition across multiple channels. You'll craft hypotheses, test them with data, and translate insights into actionable strategies that deliver real business results.

This role is perfect for someone with hands-on acquisition marketing experience, and an instinct for blending data with creative strategy to solve ambiguous challenges. You have a proven track record of driving profitable customer acquisitions across channels, optimizing conversion funnels, and measuring and reporting on programmatic marketing performance against business goals for both mature and new lines of business. You will thrive if you are a marketing strategist at heart, a builder by nature, and someone who loves growth hacking through data.

Key Responsibilities

• Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
• Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights.
• Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency.
• Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation.
• Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
• Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets.
• Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages.
• Design and execute advanced incrementality and causal testing frameworks (geo splits, holdouts, MMM) to measure true channel contribution.
• Partner with creative teams to build structured, data-informed creative testing systems at scale, feeding insights back into campaigns.
• Translate performance metrics into P&L impact, collaborating with Finance to align on payback, margin, and contribution profit targets.
• Integrate acquisition with lifecycle / CRM strategies, driving retention, cohort LTV growth, and reducing churn through automation and targeting.
• Leverage light scripting, APIs, and marketing automation beyond native tools to push efficiency and innovation in campaign management.