Director, Product Lifecycle Management (PLM)

About Us :

Hoonigan Group represents the union of two powerhouse brands, Hoonigan and Wheel Pros, redefining the automotive aftermarket industry with a shared vision to empower enthusiasts and businesses. By combining lifestyle-driven media and merchandise from Hoonigan with the high-performance manufacturing and distribution expertise of Wheel Pros, we deliver premium products and engaging content to a global audience.

Overview :

As a PLM Director, you will play a critical role in shaping the direction of our wheel portfolio by providing data-driven insights and strategic recommendations. You’ll analyze sales performance, market trends, and customer behavior to help guide product lifecycle decisions—from concept and launch to end-of-life. This role partners closely with Product Managers, Sales, and Marketing to ensure our products meet market demand, strengthen brand positioning, and drive profitability.

Responsibilities :

• Analyze product sales, margins, and inventory to identify growth opportunities and optimize product mix across multiple brands and channels.
• Track and report key product KPIs, including sell-through rate, ASP, turns, and profitability.
• Conduct competitive benchmarking and market research to identify trends in design, fitment, and pricing across the aftermarket wheel industry.
• Support product lifecycle management by recommending new product introductions, refreshes, or rationalizations based on data insights.
• Partner with Product Managers on forecasting, demand planning, and product launch analysis.
• Collaborate with Marketing to validate product positioning and align promotional strategies with data-backed insights.
• Prepare executive-level dashboards and presentations summarizing product category performance and strategic recommendations.
• Maintain accuracy and consistency of product data across internal systems (ERP, PIM, and BI tools).

Qualifications :

Disclaimer :

We are an E-Verify employer.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.