Email Retention Marketing Manager

Job Description

Job Description

About the Job

As a Email Retention Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention.

This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content. If you have a passion for email marketing for enterprise-level accounts, possess strong technical acumen, and excel at driving results, we would love to hear from you.

Why Work With Us

At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As a Email Retention Marketing Manager, you'll have the opportunity to work with amazing brands and be at the forefront of the industry. We foster a collaborative and supportive work environment, where your ideas and contributions are valued. Additionally, we offer room for growth, flexible scheduling, and a competitive hourly rate / salary.

Responsibilities :

• Develop and Execute Email Marketing Strategies :

Create and implement comprehensive email marketing strategies that align with business goals, and industry best practices.

Collaborate closely with clients and Client Success Managers to translate the clients’ requirements into effective email marketing campaigns, ensuring their success and satisfaction.

Manage email marketing tools, platforms, and infrastructure, ensuring they are properly configured, integrated, and performing optimally.

Monitor and analyze lifecycle and email marketing performance metrics, such as repurchase rates, LTV, engagement rates, and list growth.

Perform quality assurance checks on all email marketing campaigns, ensuring accuracy, consistency, and adherence to industry best practices.

Collaborate closely with cross-functional teams, including account management, copywriting, design, and implementation, to deliver seamless and impactful email marketing strategies.

Stay up-to-date with industry trends, best practices, and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge.

Requirements (Skills & Qualifications) :

About CrucialPoint : CrucialPoint is a Full Service Retention Marketing Agency known for creating time-tested, effective Retention programs (Email, SMS, Push, Loyalty, Lifecycle) for amazing eCommerce brands. We thrive on solving intriguing challenges and delivering exceptional value to our clients. Join our team and be part of our mission to provide innovative solutions and drive success for our clients.

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