Creative Strategist & Storytelling (Brand Marketing) Job at MedStar Health in Ew

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because : Together We Have the Power to Win.

The Creative Strategist, Marketing role will work closely with the General Manager of The Accelerator Group (TAG), to serve as strategic creative partner to develop brand identity, experience and guidelines. You will lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity. You will have end to end creative ownership from ideation to final content creation, ensuring consistency and excellence across all touchpoints. You will partner with social, eCommerce, digital strategy and broader creative teams to bring the brand stories in an emotive way that touches the consumers hearts and mind.

Brand Positioning on shelf, packaging, consumer insight- maverick that defines the moat for the brand. This role will also work in conjunction with the General Manager on branding, storytelling but more creative execution. Ensures new brand positioning is executed throughout all consumer touchpoints. This role will drive opportunity through storytelling, consumer insights and awesome ideas!

WHO ARE YOU AND WHAT YOU WILL DO

You bring 10+ years of experience in senior creative leadership role for storytelling and performance preferably with consumer product goods companies. Experience gained from working at startups, creative agencies, in-house creative teams, or non-traditional content creators is desirable. You are passionate about understanding how brands exist and how they come to life, why some brands thrive, and others don't and how creative and emotive storytelling to bring brands to life is a key component of brand success.

Conceptual thinking and problem solving - experience to visualize ideas and influence stakeholders to execute strategies to their full potential across platforms.

Innovation : Demonstrated ability to think creatively and strategically, with a passion for innovation and continuous improvement.

Communication : Excellent communication and presentation skills, with the ability to articulate creative vision and strategy to diverse stakeholders. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence.

Take big swings with big concepts and be willing to fail in pursuit of something different and extraordinary

Be willing to jump in and get your hands dirty by writing and producing promos, sizzles, social & digital as needed.

Identify opportunities to incorporate emerging marketing trends and GenAI innovations into the creative strategy and execution

Concept, pitch, design, and execute innovative ad campaigns and experiences for TAG brands, from developing the creative brief to launching the campaign. Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process. You have a killer design aesthetic and can push creative teams to imagine new ways to bring brand experiences to life across digital platforms. UX experience is a plus.

Provide in-depth understanding of art-direction and copywriting for all formats-digital, print, out-of-home, video, and more. Ensure all creative work adheres to brand guidelines while pushing the boundaries of design and storytelling. Create bespoke creative strategies with a strong POV and vision, providing clear direction to internal and external partners

You're a strategic thinker who can see how creativity can solve business problems. You love creating brands-whether it's a prelaunch brand created from scratch or a brand evolution or brand turnaround.

You have previous experience leading and managing a team and a successful track record of guiding designers to deliver amazing work. You enjoy tapping into the potential of creative teams and supporting the professional development of the people you manage. You have excellent judgment and decision-making skills-you are decisive and know when and how to pivot.

An innovator in process and format, you embrace technology as part of your work-AI, motion, and beyond. You are always finding ways to spark inspiration and break formulas in ways that push world-building. You serve to ground and assure teams that risks are worth taking.

You're an effective communicator and a spirited leader. You inspire others to do their best work and can guide and persuade both internally and externally.

You're entrepreneurial, ambitious, and culturally aware. You'll always have a clear point of view and be a leader inside and outside the organization. You enjoy various work challenges and exhibit resilience and positivity when priorities shift. You think proactively about finding solutions, not stressing about roadblocks.

Latest work samples and portfolio required.

Bachelor's Degree in Business, Marketing or related field

The US base salary range for this full-time position is $150,000 - $180,000, with bonus eligibility.

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge / skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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Church & Dwight is proud to be an Equal Opportunity Employer / Veterans / Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http : / / www.churchdwight.com /

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