Creative Stategist & Storytelling (Brand Marketing) Job at Church & Dwight Co.,

Overview

Creative Stategist & Storytelling (Brand Marketing) role. The Creative Strategist, Marketing will work closely with the General Manager of The Accelerator Group (TAG), to serve as strategic creative partner to develop brand identity, experience and guidelines. You will lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity. You will have end to end creative ownership from ideation to final content creation, ensuring consistency and excellence across all touchpoints. You will partner with social, eCommerce, digital strategy and broader creative teams to bring the brand stories in an emotive way that touches the consumers hearts and mind.

The US base salary range is listed within the job post and base pay information is provided below along with bonuses and benefits.

Responsibilities

• Lead brand positioning on shelf and packaging; work with the General Manager on branding and storytelling with a focus on creative execution.
• Drive storytelling opportunities using consumer insights and innovative ideas to push brand narratives across consumer touchpoints.
• Provide end-to-end creative ownership from ideation to final content creation, ensuring brand guidelines are followed while pushing creative boundaries.
• Collaborate with social, eCommerce, digital strategy, and broader creative teams to craft emotive brand stories across digital and physical channels.
• Concept, pitch, design, and execute innovative ad campaigns and experiences for TAG brands, including developing the creative brief and launching campaigns.
• Direct outside creative disciplines when needed and provide feedback throughout the creative development process; ensure UX considerations are integrated where applicable.
• Develop bespoke creative strategies with a strong point of view and clear direction for internal and external partners.
• Lead and mentor a team of designers, supporting their professional development and maintaining high standards of creative output.
• Incorporate emerging marketing trends and GenAI innovations into the creative strategy and execution.
• Maintain strong communication with senior leadership and stakeholders to establish best practices and drive operational excellence.

Qualifications

Compensation and Benefits

The US base salary range for this full-time position is $150,000 – $180,000, with bonus eligibility. The actual base pay offered will depend on various factors including experience, location, and business needs.

As a Church & Dwight US employee, you will have access to medical, dental, vision, life insurance, paid vacation and sick time, Paid Parental Leave, holidays, floating holidays, and 401k with company match and profit-sharing. ADiscounted Employee Stock Purchase Plan is also available.

Other notes : #LI-Hybrid and EEO statements apply.

About the company

Church & Dwight is committed to equal opportunity employment for Veterans / Individuals with Disabilities. For more information about our company and culture, visit http : / / www.churchdwight.com

Reference states : Together We Have the Power to Win. Position details and location reflect the application materials provided.

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