JOB PURPOSE
MSC Cruises is seeking a Vice President of Customer Relationship Management (“CRM”) and Marketing Technology (“MarTech”) who will play a lead role in developing and delivering comprehensive strategies, tools/technologies, analyses and campaigns that meets MSC Cruises USA commercial business objectives. Specifically, the focus of this role will be to guide data-driven innovation across the organization by mobilizing MSC Cruises’ Customer Marketing and CRM systems while leveraging the power of the company’s customer data warehouse. #lI-LC1
KEY ACCOUNTABILITIES
Partner effectively with the global MSC Cruises team to ensure alignment on CRM and MarTech strategy and US market execution
Maximize performance of existing marketing technology tools while building a roadmap for migration to new Adobe and Salesforce marketing technology tools
Determine use cases and enhancement opportunities for various tools and programs that deliver value to the business users
Lead customer database enhancement, growth and segmentation
Identify new opportunities for data-driven innovation and evidence-based decision making
Work closely with the Marketing, eCommerce, Outbound and Contact Center teams to drive list management, growth strategies, customer segmentation and ongoing nurture campaigns
Evaluate emerging marketing technologies and provide thought leadership and perspective regarding applications and adoption, where appropriate
QUALIFICATIONS (skills, competencies, experience)
Experienced technology and business leader with a track record of driving a digital agenda and influencing change within a highly complex environment, ideally from global, customer-obsessed, multichannel organizations
Proven experience building and optimizing CRM and other marketing technology platforms, as well as a strong understanding of data flows and technical architecture,
The ability to create and articulate an inspiring vision for the CRM &Marketing team.
The inclination to seek and analyze data from a variety of sources to support decisions and to align others with the U.S. organization's overall strategy.
An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
The ability to effectively balance the desire/need for broad change with an understanding of how much change the
organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful and in alignment with the Headquarters team
The ability to attract and recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance; widely viewed as a strong developer of others.
VISA REQUIREMENTS (if any)
US passport or green card
Vice President, CRM & MarTech • MIA, US
A major cruise line is seeking a Sales Director to lead business development and account management outside traditional travel channels.This role requires strong relationship-building skills and at... Show more
A leading technology firm in Miami is seeking a Chief Technology Officer (CTO) to provide sound technical leadership across the organization.This role involves developing and implementing technolog... Show more
A major infrastructure services company is seeking a Vice President of Alternative Delivery to lead transportation infrastructure projects through various delivery methods including Design-Build an... Show more
Vice President of Alternative Delivery leads the identification of opportunities and manages the pursuit of transportation infrastructure projects delivered through Design-Build (DB), Progressive/P... Show more
Yale Realty & Capital Advisors is a dynamic boutique Commercial Real Estate Firm specializing in the brokerage and financing of Mobile Home Communities (MHCs) and RV Parks (RVPs) across the United ... Show more
The Sales Director, CMI Sales is responsible for generating and growing business from corporate, charter, and incentive channels outside traditional travel agency distribution.This role manages a p... Show more
Our client is a global leader in the aviation industry, specializing in aftermarket products and services that support passenger, cargo, and government segments.They provide end-to-end offerings th... Show more
Woolpert is seeking a Maritime Market Director in New York or Miami to lead and manage the Buildings Sector.This role requires a minimum of 15 years of leadership experience in the maritime market,... Show more
A leading cruise line company based in Miami is seeking a Sales Director to manage corporate and incentive accounts.This role requires building strong relationships, developing new business opportu... Show more
Buildings Team, ideally located in our NYC or Miami office.This position reports to the Executive Vice President, Buildings and is responsible for leading and managing multiple seller-doers within ... Show more
A leading educational institution in Miami seeks an Associate VP for Revenue Cycle Systems to oversee healthcare revenue cycle operations, including Epic implementations, and drive strategic initia... Show more
Yale Realty & Capital Advisors is a dynamic boutique Commercial Real Estate Firm specializing in the brokerage and financing of Mobile Home Communities (MHCs) and RV Parks (RVPs) across the Uni... Show more
Director of Ecommerce & Performance Marketing.Our client is one of the fastest-growing better-for-you snack brands in the U.They operate at the intersection of food, entertainment, influencer, ... Show more
A leading fintech company is seeking a Senior Vice President of Sales Operations in Miami, Florida.This pivotal role involves overseeing the sales strategy to ensure alignment with business objecti... Show more
At Moments Hospice, we never want our staff to have to stress about their commute.That's why our winning compensation package includes a fleet car benefit option with gas and insurance covered.Enjo... Show more
Vice President, Special Assets.We are seeking a dynamic and strategic Vice President of Special Assets to join a rapidly growing, highly respected real estate organization.This newly created leader... Show more
The Investor Product Strategy team is responsible for the preparation of marketing and fundraising materials and reporting related to each respective business’ funds.The role focuses on financial a... Show more
President – CPG Manufacturing – Private Equity.Our client is a leading Consumer Packaged Goods manufacturer operating multiple manufacturing and distribution centers and supporting a network of glo... Show more
A dynamic boutique commercial real estate firm is seeking a Vice President of Debt Capital Markets in Miami, FL.The ideal candidate will have 5+ years in commercial real estate finance, a proven tr... Show more
VP, Revenue Cycle Systems page is loaded## Assoc.VP, Revenue Cycle Systemsremote type: On-Sitelocations: Miami, FLtime type: Full timeposted on: Posted Todayjob requisition id: R100092168... Show more
