Director, Device Marketing

Director, Device Marketing

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overall Purpose : Lead the end-to-end development and execution of consumer insight-based, data-driven, and commercially oriented strategies and tactics to maximize profitability and market share for the Cricket business, leveraging the Device portfolio. Ensure the Cricket Device portfolio offers a competitive edge from both a feature and price perspective, and utilize it to drive customer preference among new prospects and the existing customer base.

Key Roles and Responsibilities : Responsibilities may include, but are not limited to the following :

Develop and Implement Pricing Strategies :

• Collaborate with the Strategic Pricing team to design and execute data-driven pricing strategies and policies to optimize volume, margin, and revenue goals, while adhering to strategic, financial, and administrative guidelines.
• Innovate new pricing models and capabilities to maintain a strong competitive position.
• Be an effective steward of securing subsidy investments from OEMs and deploying them to deliver strong returns.

Market and Competitive Analysis Dealer, National Retail, and Digital Channels :

Performance Evaluation, Financial Analysis, and Revenue Analytics :

Product Lifecycle Management :

Product Roadmaps :

OEM Relationship Management, Stakeholder Communication, Talent Management, and Collaboration :

Job Contribution : Directs and executes strategies that support the company's overarching mission. Oversees departmental programs, often taking a hands-on approach to designing and implementing key initiatives. Leads large teams, supervising both supervisors and career-level staff. Holds authority over hiring, performance management, promotions, and compensation decisions.

Supervisor : Yes

Education / Experience : Bachelor's degree (BS / BA) desired. 10+ years of related experience.

Our Director, Device Marketing earns between $155,400 - $233,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!