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Marketing Data Analyst - Deposit Products
Marketing Data Analyst - Deposit ProductsCompunnel • Boston, MA, United States
Marketing Data Analyst - Deposit Products

Marketing Data Analyst - Deposit Products

Compunnel • Boston, MA, United States
1 day ago
Job type
  • Full-time
Job description

Job Summary

We are seeking a Marketing Data Analyst to join the Marketing Analytics & Data Science team.

This role will support strategic marketing initiatives with a focus on deposit and lending product analytics.

The ideal candidate will leverage data-driven insights to optimize campaigns and enhance decision-making in a dynamic financial services environment.

Key Responsibilities

  • Analyze and interpret marketing data, with emphasis on deposit and lending products.
  • Build and maintain dashboards using Power BI and AWS QuickSight.
  • Support campaign measurement and execution by providing actionable insights.
  • Run queries, identify trends, and assess marketing channel effectiveness.
  • Collaborate with cross-functional teams to align analytics with business objectives.
  • Communicate findings and recommendations to leadership and stakeholders.

Required Qualifications

  • Minimum 3+ years of experience in marketing data and analytics.
  • Strong understanding of digital marketing data, campaign strategy, and execution.
  • Experience with lending product data (e.g., lending, underwriting).
  • Proficiency in SQL Server (query writing).
  • Dashboard development experience with Power BI and AWS QuickSight.
  • Working knowledge of Python.
  • Familiarity with Google Analytics and / or Adobe Analytics.
  • Prior experience in financial services, preferably banking or fintech.
  • Preferred Qualifications

  • Experience in fintech or commercial banking.
  • Exposure to Experian valuation, Axiom, or Tealium tag management.
  • Understanding of identity graph concepts.
  • Soft Skills

  • Strong communication skills to engage leadership and cross-functional teams.
  • Collaborative mindset and ability to thrive in a fast-paced, data-driven environment.
  • Education : Bachelors Degree

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