Go To Market Manager, Anderson Tuftex Flooring

Job Title

Go To Market Manager, Anderson Tuftex Flooring

Position Overview

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands : Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

The Product Launch & Go To Market Manager is a cross-functional program owner responsible for leading the execution of new product introductions (NPIs), merchandising readiness, and key marketing deliverables across all channels for Shaw's residential flooring Anderson Tuftex brand. This role brings together project management excellence and go-to-market operational rigor - ensuring launches are delivered on time, within budget, and with clear alignment across design, marketing, product and sales teams. This Manager serves as the central coordinator of launch activity, accountable for managing and executing timelines, sample readiness, sales enablement, and communication to all customer-facing teams, working under the guidance of the VP of Anderson Tuftex Brand. This role is essential in ensuring brand consistency, operational efficiency, and market readiness for both product and marketing-led initiatives and is key to Anderson Tuftex meeting financial success targets.

This position will work in a hybrid way ~3 days per week from our Dalton corporate offices.

Responsibilities :

Launch Management & Project Leadership :

Own the end-to-end project management of NPIs and brand launches, achieving time, cost, and revenue targets.

Coordinate deliverables across product, operations, marketing, and sales, maintaining integrated launch timelines, risk registers, and status updates.

Ensure sales channels are aligned and enabled for launch execution.

Go-to-Market Execution & Sales Enablement

Lead merchandising and sampling readiness, managing budgets, sourcing, and vendor relationships (including Plant 52 and external partners).

Partner with forecasting and product teams to ensure accurate launch inventory planning.

Provide tools, samples, and sales assets that equip customer-facing teams to execute effectively.

Channel Activation & Communications

Tailor GTM plans to priority customer segments (retailers, builders, designers, etc.) in partnership with Sales and Customer Marketing.

Ensure consistent, timely communication of launch activities to all stakeholders.

Content, Tools & Platform Management

Maintain accurate, up-to-date product content across all sales enablement platforms.

Support seamless phase-in / phase-out transitions for products, ensuring clear communication to internal and external teams.

Requirements :

• Undergraduate degree and 5+ years of experience in product marketing, program management, or go-to-market execution, or an equivalent combination of education and experiences.

Highly preferred experiences and skills :

Proven project management expertise managing cross-functional projects in fast-paced environments, PMP certification preferred.

Experience in consumer products, manufacturing, or design-driven industries.

Proficiency in project management tools (e.g., Workfront, Asana) and comfort with data tracking.

Strong communication and collaboration skills; highly organized and solutions oriented.

#LI-TA1

#LI-Hybrid

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.