Southern Land Company is hiring : Director, Marketing in Plano

Overview Join to apply for the Director, Marketing role at Southern Land Company . Our full-service company is an award-winning, multifamily, mixed-use, and residential developer with expertise in the creation, design, and construction of single family, retail, office, and multi-family communities.

Description The Marketing Director will lead comprehensive marketing initiatives for master-planned community developments in the Texas market. This leadership role combines strategic planning with hands-on execution to maximize home sales velocity and build lasting community brand equity. You will work at the intersection of creative and digital marketing, customer insights, and business strategy while managing the execution of a high-performing community marketing program.

Essential Functions Brand & Customer Experience Leadership Develop and execute a distinctive community brand strategy that differentiates our development in the marketplace

Ensure consistent brand delivery across all customer touchpoints including Welcome Centers, digital platforms, builder partnerships, real estate networks, and community events

Create compelling customer experiences that drive engagement and accelerate the sales process

Marketing Strategy & Execution Develop and implement comprehensive annual marketing plans and budgets that achieve goals

Manage and direct relationships with advertising agencies, PR firms, and corporate marketing resources

Lead customer nurturing programs and conversion optimization initiatives

Develop targeted strategies for customer, builder, and real estate agent relationships

Manage the marketing budget and optimize allocations across channels to maximize ROI and sales performance

Stay current with marketing and social media trends and platform updates to maximize reach

Social Media & Content Management Develop and lead the execution of the community organic social media strategy across platforms

Lead the development of engaging, brand-consistent content that showcases community lifestyle, amenities, and available homes

Monitor social media engagement metrics and adjust content strategy to optimize engagement, reach, and conversion

Collaborate with photography and videography resources to develop high-quality visual content

Market Intelligence & Analytics Conduct ongoing market research and competitive analysis to inform strategic decisions

Analyze customer segmentation, traffic patterns, sales data, and market share metrics

Utilize HubSpot CRM and other marketing technologies to generate actionable insights

Monitor and advise regarding product positioning, pricing strategies, and absorption rates versus competition

Translate data into strategic recommendations for development and product teams

Team Leadership & Development Recruit, coach, and mentor Marketing Manager / Coordinator position(s)

Provide strategic guidance and professional development opportunities

Foster a collaborative, results-driven marketing culture

Share marketing best practices across the organization

Cross-Functional Collaboration Coordinate with builder marketing and sales teams to provide support and cross-collaboration for campaigns and events that support both builder products and the community

Provide insights, integration, and support to SLC Homes sales teams regarding outreach efforts; design and coordinate broker and greater community outreach efforts

Coordinate and support onsite lifestyle team; create event strategies that drive prospect traffic and integrate with residents

Partner with development teams on product planning and community amenity strategies

Contribute marketing expertise to community master planning decisions

Identify opportunities for community enhancements based on market feedback

Knowledge, Skills, And Abilities 7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments

Proven track record of driving sales growth through strategic marketing initiatives

Experience managing marketing budgets and measuring ROI

Background in new home building or real estate development preferred

Required Education And Experience Bachelor's degree in Marketing, Advertising, Business, or related field

7-10 years in large scale, mixed-use residential real estate / homebuilder marketing with emphasis on residential lot development and sales to homebuilders and end consumers

Core Competencies Analytical Excellence : Strong capability in consumer research, data analysis, and market intelligence

Digital Marketing Expertise : Advanced knowledge of CRM systems, social media platforms, and digital marketing tools

Content Creation : Ability to develop compelling, targeted marketing content across multiple channels

Leadership Skills : Demonstrated success in coaching, mentoring, and team development

Communication : Exceptional written, verbal, and presentation skills

Project Management : Proven ability to manage multiple priorities, budgets, and timelines effectively

Personal Attributes Strategic thinker with strong problem-solving abilities

Self-motivated with excellent organizational and time management skills

Adaptable and resilient in fast-paced, results-oriented environments

Collaborative leader who builds effective relationships at all organizational levels

Customer-focused with a passion for creating exceptional experiences

Company Overview Southern Land Company believes that community is the heart of every successful development project. We create residential developments around the country that provide a generous, comfortable lifestyle. We also undertake key retail, office, and recreation developments to craft convenient, complete communities. We value big ideas and attention to detail.

We offer a strong brand, guiding principles of creativity and innovation, an open mind for new ideas, and a strong compensation and benefits package, including health, vision, dental, 401k with a strong match, and more.

Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive workplace that embraces diverse backgrounds, life experiences and perspectives. For more information, please visit www.southernland.com.

The job description does not constitute an employment agreement and is subject to change by the Company as needs evolve.

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