Head of Brand Marketing for US Atrium / Pure Encapsulations

Join Nestl Health Science

At Nestl Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases. At Nestl Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

Position Summary

This second-line leadership role reports to the Head of Marketing and leads the US Atrium / Pure Encapsulations HCP Marketing team, shaping the strategic vision and long-term goals for the brands. You'll champion the brand vision, ignite innovation, and drive measurable outcomes through bold strategy, digital-first thinking, and data-informed decisions. The role requires strong internal and external partnerships with media, sales, and finance to activate seasonal promotions and grow the HCP business. In a remote-work capacity, you'll lead a passionate team and foster a culture of high performance and continuous learning.

Key Responsibilities

• Lead the development and execution of ATRIUM marketing vision and strategy including target patient identification, brand positioning, and brand character development.
• Drive innovation and renovate current marketing strategies to boost brand performance.
• Work with US collaborative partners to embed the brand Plan, and through your team, partner on local execution.
• Establish effective frameworks, metrics, and strategies for brand building and channel marketing.
• Provide thought leadership by staying current with evolving online media and technology as well as competitive activity and trends.
• Leverage digital tools and innovative technologies to enhance delivery and effectiveness, using data and performance insights to continuously optimize learning outcomes and ensure programs remain at the forefront of industry standards.
• Collaborate closely with cross-functional teams to align training strategies with business goals, using technologies and analytics to measure impact and drive continuous improvement.
• Demonstrated ability to translate data into actionable insights, effectively using digital tools and technologies to improve outcomes.
• Manage and leverage the creative capabilities of external agencies to build brands and channel strategies. This includes the full range of marketing mix (traditional, digital) and customers (consumers, retailers, HCPs).
• Manage the marketing budget.
• Ensure that the team establishes clear performance tracking and diagnosis system and rapidly develop action plans for course correction.
• Identify new capabilities that enable competitive advantage and enhance leadership and product usage for appropriate customers across all Marketing Brands and Customers.

Key Relationships

Internal - US HCP-led Businesses LT, ATRIUM Sales Management and teams, Sales Operations, Human Resources, Demand Planning, and Finance, et al. External - KOLs, HCPs, Strategic Accounts, Professional Societies, Market Research vendors.

Experience and Education Requirements

Demonstrated leadership experience driving strategic initiatives, building and managing high-performing teams, and influencing cross-functional stakeholders to deliver measurable business impact. 10+ years' experience in commercial roles with increasing responsibility, including 7+ years in specialty product marketing and launch experience in US and ex-US markets. Proven success in HCP-endorsed medical nutrition marketing, with ability to develop and execute multi-channel strategies. Excellent analytical and problem-solving skills, with strong strategic planning capabilities in complex environments. Bachelor's degree required; MBA preferred. Ability to travel approximately 30%. Ability to work and lead a team remotely.

The approximate annual pay range for this position is $190,000 to $220,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and / or benefit packages may vary depending on the position. It is our business imperative to remain a very inclusive workplace. The Nestl Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law.