Residential Regional Sales Manager - East Coast

Residential Regional Sales Manager - East Coast

Job Category : SALES

Requisition Number : RESID002765

Posted : November 3, 2025

Full-Time

Remote

Home - North Carolina Charlotte, NC, USA

Additional Locations Available

Description

The Regional Sales Manager (RSM) is responsible for leading and managing the residential, outdoor, and hybrid sales teams across the East Region for Crossville Studios, part of AHF Products. This role focuses on driving revenue growth, improving profitability, and expanding the customer base within both the residential, outdoor, and some commercial markets. The RSM will develop and execute sales strategies, monitor team performance, and strengthen customer relationships to ensure consistent growth and market penetration. Product categories include tile, hardwood, and resilient flooring for both interior and exterior applications, requiring the RSM to maintain a deep understanding of product features, market trends, and customer needs across diverse flooring solutions.

Job Duties :

• Meet / exceed regional sales targets on a monthly, quarterly, and annual basis
• Recruit, train, manage, and develop a high-performing sales team
• Drive new customer acquisition and expand business with existing clients
• Build strong customer and vendor relationships to support growth
• Analyze competitors and market trends to develop winning strategies
• Collaborate on pricing, budgeting, product mix, and forecasting
• Implement and optimize regional sales processes and performance metrics
• Represent AHF Products at trade shows and industry events
• Maintain a strong understanding of product offerings and regional inventory
• Provide regular feedback on sales performance and market dynamics

Job Qualifications :

Physical Demands :

Mental Demands :

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce, Armstrong Flooring, Hartco, Robbins, LM Flooring, Capella, HomerWood, Hearthwood, Raintree, Autograph, Emily Morrow Home, tmbr, Crossville, and Crossville Studios. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract, Armstrong Flooring, Parterre, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.