Marketing Manager Job at Hispanic Alliance for Career Enhancement in Colorado Sp

Summary

Cheyenne Mountain Resort, Destination by Hyatt is seeking individuals with unmatched service. Hyatt colleagues work in an environment that demands exceptional performance yet reaps great rewards. Whether it's career opportunities, job enrichment or a supportive work environment, if you are ready for this challenge, then we are ready for you.

Our mission is to care for people so they can be their best!

Cheyenne Mountain Resort opened in 1985 and sits on 25 acres of land. The 4-Star Full Service property is nestled in the lush greens of Southern Colorado Springs and oversees impressive mountain views, along with exciting activities like golf, swimming, and tennis. These allow for the unique experience that you can only get at this resort.

Salary Range : $60,000-$73,600

Position Overview : This position will support Cheyenne Mountain Resort's marketing efforts by developing digital marketing and e-Commerce programs, with the primary goal being increased conversions and revenue on Hyatt.com. Digital marketing efforts will include : search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing, marketing via corporate channels, and assisting with strategic social media planning. This position will also oversee e-Commerce activity including the strategic management of the hotel's website, apps and mini-sites where applicable.

The Marketing Manager works closely with the Director of Sales and Marketing to bring to life initiatives within the resort's marketing plans. The plans include objectives, strategies, and tactics for each of the resort's market segments (group, weddings, leisure) and outlets (restaurants). The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, present consistent brand imagery, increase market share, and most importantly, produce increased revenues and profitability.

Job Functions & Responsibilities :

Collaborates closely with key departments in creating, orchestrating, and promoting all resort events and activities to enhance the guest experience

Engages and manages outside contractors and third party activities for enhanced guest experiences

Works with the Director of Sales and Marketing to develop and execute annual social media marketing plans, ensuring alignment with commercial targets and brand positioning

Responsible for all brand, digital, and marketing activity across designated channels

Works closely with Hyatt Field Marketing to deliver the resort's marketing strategy

Manages content creation for social media (paid and organic), ensuring all posts are on-brand, timely, and within budget

Manages digital agency partnership to implement targeted campaigns that drive both brand awareness and commercial results

Conducts ongoing market research to stay attuned to culinary trends, guest dining behaviors, and competitor activity in the local hotel, restaurant, and wider hospitality scene

Builds strong local connections through influencer engagement and strategic partnerships

Supports overall commercial goals of the Sales & Marketing department

Tracks campaign performance and manage marketing budgets to optimize ROI

Supports the Director of Sales and Marketing in creating the resort's annual marketing plan

Responds to guest reviews across all platforms

Coordinates data for monthly owner reporting

Assists with RFP process in identifying public relations and / or branding agency

Oversees consistent brand image through collateral, signage, and all resort design

Qualifications

The Marketing Manager will need to be strong in all aspects of digital marketing and social media marketing and will assist in promoting awareness and maintaining a positive brand image of the resort and outlets on a local, regional, and national level through consistent and targeted marketing and digital campaigns. The Marketing Manager will work closely with the Hyatt Corporate Marketing teams to ensure that the hotel's brand position is present in coverage, messages are compelling, and insights and reporting are accurate. This position is on-property and will require a flexible schedule to properly capture and initiate guest experience content with activations and experiences.

Requirements :

3-5 years of experience in marketing, communications, and brand management within the hospitality industry. Hotel experience strongly considered.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva

Skilled in multi-channel campaigns

Proven ability to develop and execute impactful social marketing strategies and work with others in the development of wider-reaching goals

Creative thinker with a sharp eye for brand storytelling and visual identity

Highly organized, proactive, analytical, and results-driven

Strong communicator who thrives in cross-functional, collaborative environments

Experience working with agencies, media partners, and influencers

Strong creative skills with a proven ability to create, curate, and manage engaging content across various social media platform

Experience in responding on behalf of a business to comments, developing discussions, and fostering a positive online community

Proven experience managing social media platforms for a brand or organization, including a strong understanding of social media best practices and trends

Excellent written and verbal communication skills

Experience in managing a third party digital agency to implement paid media strategy

Proficiency in print and digital production

Our Values : Empathy / Wellbeing / Respect / Integrity / Experimentation / Inclusion

Full Time Benefits :

Medical / Dental / Vision Insurance

Health Savings Plan and Flexible Savings Plan with Medical Coverage

Colleague Discounted Room Rates

12 Complimentary Room Nights (based on availability)

Paid Time Off

2 Floating Holidays

8 Paid Holidays

Growth Opportunities

Referral Bonus

Recognition & Rewards

Basic Life Insurance

Sick Days

Friends & Family Room Rates

401(k) (Match : 1-3% = dollar / dollar, 4-5% = $.50 / dollar after 1 year)

Employee Stock Purchase Plan (5% discount)

Complimentary Parking

Complimentary Meal During Each Shift

Employee Assistance Program (EAP)

Hyatt Property Restaurant / Coffee Shop Discount

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Colorado Residents : In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

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