Product Manager

Company Description

Varitronics, LLC provides innovative education technology solutions designed to enhance academic progress and increase classroom engagement across diverse learner groups. Serving over 30,000 early childhood centers, schools, and educational institutions across North America, Varitronics focuses on empowering educators with high-quality tools. The product suite, VariQuest® Visual Learning Tools, includes software and equipment like Poster Maker, Perfecta™, Cutout Maker, Awards Maker, and Cold Laminator, which are designed to create visual aids and differentiate instruction effectively. Headquartered in Brooklyn Park, Minnesota, Varitronics is dedicated to advancing education through visual learning technologies.

NOTE : This position is a hybrid position, with three days onsite required per week.

Job Summary

As a Product Manager, you will manage the development and execution for the assigned product lines — including hardware, software, and SaaS platforms — from concept through launch and ongoing optimization. You’ll serve as the bridge between business strategy, customer needs, and technical execution, ensuring our products deliver meaningful value and contribute to company growth.

This role requires curiosity, strong analytical and organizational skills, and the ability to translate complex technical details into clear user and business benefits. You will work cross-functionally with marketing, sales, engineering, and operations to manage both physical and digital products that support our mission to enhance learning in K–12 education.

Essential Duties and Responsibilities

Product Strategy & Planning

• Manage assigned product lines — hardware, software, or SaaS — to achieve revenue, margin, and adoption goals.
• Conduct market and user research to identify customer needs, market trends, and opportunities for innovation.
• Translate business goals and customer insights into clear product requirements and user stories.
• Define success metrics (KPIs and OKRs) and track product performance to guide continuous improvement.

Software / SaaS Product Management

Cross-Functional Collaboration & Execution

Customer & Market Engagement

Competencies

To perform this job successfully, an individual should demonstrate the following :

Qualifications

Education / Experience

Technical & Computer Skills

Language Ability

Reasoning & Mathematical Ability

Physical Demands

Travel Requirements