Paid Media & Measurement Strategist, Influencer Marketing

Paid Media & Measurement Strategist, Influencer Marketing

Linqia is an innovative start-up in the growing influencer marketing industry. Located in downtown San Francisco, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.

Responsibilities :

Act as principal liaison between client, agency, and Linqia internal teams to :

• Act as the principal liaison between clients, agencies, and internal Linqia teams.
• Serve as a senior strategic member of cross-functional client teams to understand business goals and translate them into impactful paid social media strategies across platforms and devices.
• Oversee and manage paid social and programmatic media campaigns in collaboration with the Paid Social Analysts team to deliver results that consistently meet or exceed client expectations.
• Leverage real-time data, ongoing testing, and insights from campaign performance to optimize strategies and effectively manage campaigns.
• Generate and deliver comprehensive, clear, and actionable campaign wrap-up reports to clients, highlighting insights, learnings, and recommended next steps.
• Execute and analyze third-party measurement studies, including sales lift, brand lift, mobile proximity, and TV tune-in metrics.
• Collaborate closely with Sales and Success teams to identify and implement new revenue-generating opportunities, product updates, measurement solutions, and strategy enhancements.
• Partner with Product and Engineering teams to communicate client feedback and prioritize delivery of new product features, bug fixes, and enhancements.

Qualifications :