Paid Media Strategist Role

Paid Media Specialist

Your work shapes the world at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary

Paid Media Specialists at Caterpillar's in-house marketing and services agency, Ironworks, are driven, collaborative individuals who get excited about helping our Enterprise clients do their best work. They are the paid media subject matter experts who build strategies and execute the campaigns that drive business results for our clients and agency. They are responsible for establishing and maintaining strong, collaborative relationships with the media platforms and clients while working alongside Marcom strategists and creative team members to get work done with a data-first mindset focused on measurement and optimization. Paid Media Specialists are curious and solution-oriented and always think about their client's business and how Ironworks can support them in achieving their goals. They are equal parts visionary and methodical and live in a world of possibilities while understanding how to develop a scope and plan to get the work done.

What You Will Do

• Develop a deep understanding of the client's business goals, including personas and focus audiences + Support strategic alignment with all media stakeholders to ensure an integrated, strategic approach in aspects of paid media campaigns, including content, messaging, audience, and creative + Create and maintain paid media advertising campaigns across a variety of channels, including Meta platforms, LinkedIn, Reddit, Google, Bing, Twitch, and other platforms + Responsible for campaign management to include, but not limited to, reviewing performance, audience development, and refinement, optimizations, development of insights and recommendations, tracking of the budget and media spending to ensure proper spending and billing + Develop campaign recaps, including generating insights from performance, developing the presentation, and ability to present with SME authority to clients and stakeholders + Serve as a subject matter expert on paid media strategy, execution, and optimization

What You Will Have

Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Collaborating : Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner. Creativity : Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Effective Communications : Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Relationship Management : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Vendor / Supplier Management : Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). Promotion and Marketing Communications : Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Considerations For Top Candidates : + Bachelor's degree in Marketing, Communications, Business, or work experience equivalent + Must have experience managing programmatic advertising campaigns utilizing Google Marketing Platform, Meta Business Manager, and other platform media channels + Experience developing Search Engine Marketing campaigns on Google and Bing + Digital media placement experience with budgets similar to those executed by Ironworks + Broad knowledge of the media landscape, B2B buyer media habits, and forward-thinking approach + Strong written, verbal, and virtual communication skills, including an understanding of navigating across different global regions and cultures + Commitment to be hands-on in all aspects of the role, balance strategic thinking with methodical execution

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join us.

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range : $95,640.00 - $143,520.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits : Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits

This position requires working onsite five days a week. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com / careers.