VP Marketing Technology & Operations

Overview

Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Role Responsibilities

Strategic Leadership & Team Development

Lead and develop a high-performing team of directors, managers, and specialists across marketing ops, automation, web solutions, campaign execution, and AI workflow design

Foster a culture of accountability, experimentation, and measurable impact

Translate business strategy into operational roadmaps and technical capability development.

Marketing Technology and Automation

Own the marketing technology stack and roadmap, including platforms such as : Salesforce, Marketo, 6sense, Seismic, ChatGPT Enterprise, and Writer.

Ensure systems are integrated, secure, and aligned with data governance and enterprise architecture standards.

Drive intelligent workflow design in partnership with AI Enablement and Automation teams to improve speed, targeting, and content delivery.

Campaign and Omnichannel Execution

Ensure operational readiness and technical support for omnichannel campaigns across web, email, digital ads, and events

Develop standard operating procedures and frameworks to enable agility and repeatability

Collaborate with content, creative, and BU marketing teams to optimize execution

AI-Driven Workflow and Process Innovation

Partner with the Sr. Director of AI Enablement & Strategy and Director of Workflow Intelligence & Automation to embed generative AI and intelligent automation into operational processes

Drive innovation through pilots, prompt libraries, and agent development

Revenue Marketing and Attribution Alignment

Support pipeline planning, MQA implementation, and marketing-sales alignment

Integrate marketing performance metrics into forecasting and RevOps dashboards

Improve pipeline visibility and campaign attribution models in coordination with analytics

Strategic Planning and Budget Ownership

Define annual goals and operating plans for marketing technology and operations

Manage budget across platforms, vendors, and resourcing to maximize ROI

Identify capability gaps and investment priorities across people, process, and tech

Compensation

Estimated Hiring Range : The current salary range for this role is $187,800.00 to $348,300.00. At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. This position is also incentive eligible.

Benefits & How to Apply

Vizient has a comprehensive benefits plan! Please view our benefits here :

http : / / www.vizientinc.com / about-us / careers

Equal Opportunity Employer

Females / Minorities / Veterans / Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

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