Senior product marketing manager, industries

About this role

We are seeking an experienced senior product marketing manager, industries to join our dynamic marketing team. This role will be responsible for executing impactful strategies for our enterprise solutions in the top industries we target, including financial services, retail & CPG, and healthcare.

This role requires a deep curiosity about our target industries and personas, ability to craft creative and compelling narratives that influence behaviors, and strong cross-functional skills to influence and execute on highly impactful campaigns. This candidate must have experience marketing to Fortune 2000 B2B customers. You'll report to our Head of solutions marketing.

Your responsibilities

• Market and customer research and analysis

Conduct market and customer research to identify trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns

Create and execute impactful marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion

Develop or support high-quality messaging and content for both buyer and sellers, including messaging docs, enablement materials, sales collateral, ebooks, website copy, product tours, webinar content

Collaborate with cross-functional teams and lead cross-functional initiatives across marketing, product, GTM strategy, sales, and CS

☆ Is this you?

Benefits & perks (US Full-time employees)

Home office setup, cell phone, internet

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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