Webflow & Visual Designer

About the Role

We're seeking a talented full-stack visual designer who combines exceptional Webflow development skills with a strong understanding of

direct response marketing principles

• . This role requires someone who can create high-converting, visually stunning websites while maintaining clean, efficient code and excellent user experience.

Key Responsibilities

Design and develop responsive, conversion-focused websites using Webflow, with custom HTML / CSS enhancements when needed

Create compelling visual designs that align with direct response marketing strategies

Develop complete visual identities including graphics, illustrations, icons, and other brand assets using professional design tools

Apply UX / UI best practices to optimize user journeys and conversion rates

Build and maintain design systems that ensure consistency across all digital touchpoints

Collaborate closely with copywriters and media buyers to create cohesive, high-performing marketing campaigns

Create landing pages, sales funnels, and campaign-specific websites that work seamlessly across all devices

Implement interactive elements and animations to enhance user engagement

Create diverse visual assets beyond web layouts (infographics, social media graphics, email templates, presentations, etc.)

Ensure all designs are optimized for performance and accessibility

Required Qualifications

3+ years of experience in web design with a strong portfolio showcasing Webflow projects

Proven experience with direct response marketing design

Expert-level proficiency in Webflow, including CMS, interactions, and custom code integration

Strong HTML, CSS, and basic JavaScript skills for custom implementations

Proficiency in visual design tools (Figma, Adobe Creative Suite)

Deep understanding of UI / UX principles and conversion optimization

Strong understanding of how marketing pages should look and function across desktop, tablet, and mobile devices

Ability to create complete visual assets and graphics beyond web design

Strong understanding of typography, color theory, and visual hierarchy

Mobile-first responsive design expertise

Excellent communication skills and ability to collaborate with cross-functional teams

Ability to articulate design decisions to stakeholders

Nice to Have

Experience with marketing automation tools and CRM integrations

Familiarity with analytics tools (Google Analytics, Hotjar, etc.)

Experience with e-commerce and payment gateway integrations

Motion graphics or video editing skills

Experience working with media buyers and understanding campaign performance metrics

What We're Looking For

The ideal candidate is a hybrid creative-marketer who understands that great design drives measurable business results. You should be equally comfortable discussing conversion metrics as you are working on visual aesthetics, and you understand how to balance beautiful design with performance and functionality. You thrive in collaborative environments and can work seamlessly with copywriters and media buyers to create cohesive campaigns.

To Apply

Please submit your portfolio showcasing relevant Webflow projects, particularly those demonstrating marketing success. Include case studies with metrics where possible, and examples of your broader visual design capabilities beyond web development.