Programmatic Campaign Manager

Job Description

Job Description

Salary : Job Summary :

Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.

Key Responsibilities :

• Campaign Management : Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
• Data Analysis : Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
• Strategy Development : Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
• Client Reporting : Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
• Budget Management : Manage budgets and bid strategies to maximize ROI for clients.
• Innovation : Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
• Collaboration : Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.

Required Skills and Qualifications :

Preferred Qualifications :

Benefits :