Senior Strategic Partnerships Marketing Manager

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt is seeking a

Senior Strategic Partnerships Marketing Manager

to lead marketing strategy and execution in support of our Strategic Partnerships & Alliances (SP&A) team. This includes Alliances, Technology Integrations, Retail Media Networks (RMNs), and New Business initiatives. Youll own end-to-end go-to-market (GTM) planning, campaign execution, and partner enablement across the full lifecyclefrom awareness to activation and expansion.

This is a strategic, hands-on individual contributor role.

It requires close collaboration with Partner Managers, Product, Sales, and Marketing stakeholders to bring new opportunities to life and build StackAdapts reputation as a trusted partner in the martech and advertising ecosystem. Were looking for someone who thrives in a fast-paced environment, excels at storytelling, strategic thinking and prioritization, and can balance execution with brand-building across paid, owned, and earned channels. This role reports to the Director of Field Marketing and ABM.

StackAdapt is a remote-first company, and we welcome applicants from Canada and the United States.

What youll be doing :

Own and lead end-to-end GTM strategy and execution for strategic partnersdriving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems.

Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery.

Serve as the lead marketing partner for SP&Adriving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact.

Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing.

Develop and evolve partner messaging frameworks that reflect market feedback and campaign resultswhile reinforcing StackAdapts brand across the partner ecosystem.

Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced / influenced pipeline across channels.

Own the content and communications strategy for SP&Aincluding partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels.

Create and maintain enablement resources tailored to partner use casesempowering GTM teams with tools that support sales activation and partner growth.

Translate partner and client pain points into clear messaging that positions StackAdapt as a go-to integration partner and competitive differentiator.

Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth.

Qualifications & Desired Experience :

57+ years of experience in B2B marketing, with at least 3 years in partner marketing, strategic alliances, or channel marketing

Proven success leading GTM marketing strategies in high-growth technology companies

Strong understanding of the retail media, advertising, and marketing technology landscape

Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation

Strategic thinking with excellent storytelling, writing, and presentation skills

Strong project management skills with the ability to manage multiple initiatives and stakeholders

Comfortable working cross-functionally in a fast-paced, high-growth environment

Experience working with Product Marketing, Partner Managers, and Sales leaders to bring new solutions to market

Knowledge of Salesforce, HockeyStack, Hubspot, and common martech platforms preferred

StackAdapters Enjoy :

Highly competitive salaryRRSP / 401K matching

3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off

Access to a comprehensive mental health care platform

Full benefits from day one of employment

Work from home reimbursements

Optional global WeWork membership for those who want a change from their home office

Robust training and onboarding program

Coverage and support of personal development initiatives (conferences, courses, etc)

Access to StackAdapt programmatic courses and certifications to support continuous learning

An awesome parental leave policy

A friendly, welcoming, and supportive culture

Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if youre comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded :

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaigns Best Places to Work 2023 for the UK

2024 Best Workplaces for Womenandin Canadaby Great Place to Work

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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