Sr. Manager, Relationship Growth

Job Summary

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Responsible for executing marketing efforts to gain new customers and maintain current subscriber base. Plans and develops print and online marketing outreach programs. Analyzes subscriber response to online and print marketing programs. Serves as Marketing contact for employees and outside vendors. Deploys and measures effectiveness of direct mail marketing campaigns. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.

Core Responsibilities

• Manages Marketing expenses in order to ensure that they are within budget parameters.
• Manages local promotions, events marketing and coordinates with Direct Sales staff.
• Consults with Marketing / Sales to identify, define, size and prioritize strategic analytics opportunities.
• Gathers and communicates marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes and issues.
• Oversees the development and maintenance of the demographic and other market data as needed in order to support Marketing goals.
• Works to engage stakeholders in both the development and launch of marketing plans.
• Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
• Maintains and improves ongoing Marketing programs, analyses and reports.
• Develops new ideas and communicates potential uses for analytics across the business.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to :

Disclaimer :

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills : Team Player; Collaboration; Business

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees.

Job Family Group : Marketing