Senior Product Marketing Manager

Overview

Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, youll find your place here. We value winning togetherwhile learning, having fun, and making a profound difference for the dreamers and builders in the world.

We want people who are passionate about marketing products that millions of developers will love.

We are looking for a motivated, creative, and results-oriented self-starter to join our Developer Marketing team. This is a strategic team within DigitalOcean that owns the messaging and positioning for the entire company, drives the Go-To-Market strategy for all products and also works on accelerating product usage and revenue.

As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of DigitalOcean platform and our various products to growing businesses who rely on cloud computing services. You will have a deep understanding of DigitalOceans target customer base and will own the positioning and messaging for the DigitalOcean platform. This role will develop compelling content to help customers understand the value, and drive marketing programs to spread the message globally. You will have a lot of visibility and opportunities for close collaboration with numerous cross functional teams like product management, sales, revenue marketing, brand, developer relations, marketing programs.

What youll be doing.

• Successfully take to market key products aligned to the key developer products like Kubernetes and Application Platform. As a team we focus on multiple projects and prioritize as needed. Comfortable working with senior-level stakeholders across product and sales organizations in defining and executing GTM strategy.
• Work with product team(s) to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas
• Develop product messaging, positioning, and detailed launch execution plans for successful GTM
• Work closely with Growth and Product teams to define programs (cross-sell / up spell) which will drive meaningful product adoption
• Work closely with our revenue organization to help our sales and solution architect team understand the value proposition and how to sell these products
• Create enablement assets to serve sales, demand gen, and the partner channel
• Have a solid understanding of cloud infrastructure pricing and packaging methodology and apply in practice to optimize product pricing tiers
• Implement creative tactics for enhanced product launch traction
• Determine the types of business customers and use cases that are best served by DigitalOcean products
• Continuously test and refine the messaging via web updates, new landing pages, and targeted email campaigns
• Craft an overall cloud platform narrative that includes developers, and best fit business customers and how DigitalOcean uniquely helps them
• Create compelling content for various mediums like product pages, blogs, emails, social media, press releases
• Be the go-to person for all things related to the overall product and platform narrative - whether it is events, keynotes, customer / partner engagements etc.

What Well Expect From You

Compensation Range :

Why Youll Like Working for DigitalOcean

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