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Website Product Marketing Manager

Website Product Marketing Manager

MolocoWashington, DC, US
30+ days ago
Job type
  • Full-time
Job description

Website Product Marketing Manager

Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while allowing companies to stay independent and scale.

An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We are recognized as one of 46 leading Cloud Computing companies, receiving the Stratus Award for 2023. In 2023, we received Google's Cloud DevOps Dreamers Award, a recognition given to companies that are implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024-certified Great Place to Work!

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

The Impact You'll Be Contributing to Moloco

As Website Product Marketing Manager, you'll transform Moloco.com into a world-class storytelling platform that unifies our three distinct product lines and makes it effortless for prospects to discover how Moloco's AI-powered solutions can drive their business success. You'll own the complete product marketing strategy for our website, creating compelling positioning and content that converts visitors into engaged prospects while establishing Moloco as the definitive leader in AI advertising technology.

The Opportunity

  • Own Website Product Marketing Strategy : Develop and execute comprehensive website strategy including architecture, content framework, and conversion optimization across all three Moloco product lines
  • Create Compelling Product Positioning : Translate core product positioning into targeted messaging that resonates with specific customer segments and industry verticals
  • Design Customer Journey Architecture : Structure site experience to guide different personas (technical evaluators, business decision-makers, industry specialists) through tailored discovery paths
  • Develop High-Impact Content : Create product pages, solution content, case studies, and customer success stories that demonstrate Moloco's value across diverse use cases
  • Drive Performance Optimization : Set and track website KPIs including traffic growth, conversion rates, SEO rankings, and ABM campaign performance
  • Lead Cross-Functional Collaboration : Partner with product, sales, design, and engineering teams to ensure website accurately reflects product capabilities and market positioning
  • Execute Product Marketing Initiatives : Beyond the website, lead additional PMM projects including go-to-market enablement, competitive positioning, and sales content development
  • Implement AI-Powered Workflows : Leverage AI tools to scale content creation, optimize messaging, and streamline product marketing operations
  • Establish Thought Leadership Hub : Position the website as a destination for industry insights, product expertise, and customer advocacy content

How Do I Know if the Role is Right For Me?

  • 5+ years of B2B product marketing experience at enterprise software companies, with proven success in messaging, positioning, and content strategy
  • Website transformation ownership with demonstrated experience leading product-driven website redesigns or major content overhauls that improved conversion metrics
  • Enterprise SaaS expertise working with technical and business decision-maker personas, ideally at high-growth companies
  • Content strategy mastery including developing case studies, solution pages, technical documentation, and persona-driven messaging frameworks
  • SEO and conversion optimization skills to create content that ranks well and drives measurable business outcomes
  • Strong analytical capabilities to set website performance goals, track KPIs like traffic and conversions, and optimize based on data insights
  • AI tool proficiency as a "force multiplier" - you're comfortable using AI to accelerate content creation, messaging development, and campaign execution
  • Cross-functional leadership experience working with product, sales, and engineering teams to align on positioning and ensure accurate product representation
  • Strategic thinking with execution focus - you can develop comprehensive website strategy while diving deep into content creation and performance optimization
  • Self-sufficiency and ownership mindset to manage complex, multi-stakeholder projects independently while maintaining high quality standards
  • Our Compensation And Benefits (for United States Residents Only)

    In accordance with various state laws, the range provided is a reasonable estimate of the base pay for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, and abilities. We also offer a competitive benefits package.

    Base Pay Range : $132,800 - $199,200 USD

    Moloco Thrive : Benefits and Well-Being : We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.

    Moloco Values

  • Lead with Humility : Everyone's voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
  • Uncapped Growth Mindset : We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what's possible.
  • Create Real Value : We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
  • Go Further Together : We're one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won't let each other fail.
  • Equal Opportunity

    Moloco is an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression, and gender identity, sexual orientation, marital status, ancestry, physical or mental disability, military and veteran status, or any other characteristic protected by law.

    Candidate Privacy Notice : Your privacy matters to us. By applying, you acknowledge that you've reviewed our Candidate Privacy Notice.

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