Paid Search Director

Director, Paid Search

Assembly is looking for a Director, Paid Search who will be accountable for all aspects of their assigned client's Paid Search campaigns. The candidate should have management qualities and experience to be able to mentor each of the positions under them (i.e., managers and associates). The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team.

Responsibilities include :

• Develop and execute comprehensive vision for all SEM programs & strategies to fulfill business goals
• Oversee the planning, execution, and optimization of large-scale SEM programs across platforms
• Work with other digital media channel stakeholders to understand and execute on integrated media solutions
• Partner with SEO / organic search stakeholders to develop and execute a comprehensive search strategy
• Lead, train and mentor a team of 4-6 search specialists that oversee live media campaigns, analyze data and provide optimization recommendations
• Demonstrated experience in managing vendor relationships, contract negotiation & ensuring vendors deliver high quality services in alignment with team strategy and business goals
• Strategize, manage and oversee sophisticated bid management strategies
• Generate regular reporting on key performance metrics, providing insights and succinct recommendations for improvement
• Develop and present all QBR / Monthly / Weekly and ad-hoc documents with the team you lead and partner with
• Communicate / Troubleshoot changes to the field and technical teams relating to our tracking methodology
• Reviews our products and associated available metrics and advises how to use them / integrate them with overall platform
• Act as a thought leader with innate curiosity and aptitude across the search landscape. Be a trusted source for ongoing digital counsel and search education
• Manage extended support teams for program management, maintenance and QC efforts
• Stay abreast of the evolving search landscape (ie : new products, evolving campaign formats, new AI opportunities, betas, and digital marketing news)

Required skills include :

Why Assembly?

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits / perks may vary depending on the nature of your employment with Assembly and the location where you work.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M / F / Vet / Disabled.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $140,000 - $160,000 USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.