Vice President of Audience & Revenue Strategy

WHAT WE DO

San Diego Zoo Wildlife Alliance (SDZWA) is a world-renowned nonprofit conservation organization. Recognized as a global leader in wildlife care, conservation science, and immersive guest experiences, SDZWA is committed to saving species worldwide and inspiring a passion for nature. SDZWA operates two iconic parks : the world-famous San Diego Zoo, and the San Diego Zoo Safari Park. Together, the parks attract over 5 million guests annually and are a critical part of achieving SDZWA's mission, which is a commitment to saving species worldwide by uniting their expertise in wildlife care and conservation science with their dedication to inspiring passion for nature.

• San Diego Zoo : Spanning nearly 100 acres in the middle of beautiful Balboa Park, the Zoo is home to 12,000 rare and endangered animals from over 680 species and includes an accredited botanical collection of more than 700,000 exotic plants.
• San Diego Zoo Safari Park : Covering 1,800 acres, the Safari Park cares for over 3,000 animals from 340 species and a botanical collection with over 3,500 species and 1.3 million individual plants.
• Conservation : SDZWA implements a full-spectrum conservation strategy that is collaborative, innovative, and multidisciplinary. Through a robust network of over 200 partners, SDZWA plays a leading role in species recovery and public education initiatives, leveraging its expertise and innovation to shape the future of conservation.

With an annual operating budget of over $440 million and a dedicated workforce of 3,000 team members and 2,000 volunteers, SDZWA is one of the world's largest and most influential conservation organizations. Its impact is global, with projects managed across six continents by a multidisciplinary team of scientists, veterinarians, and conservationists. The driving force behind SDZWA's dynamic, innovative, and comprehensive efforts is its vision for a better tomorrow : A World Where All Life Thrives

LEADERSHIP & CULTURE

This is an exciting time for the San Diego Zoo Wildlife Alliance (SDZWA), marked by massive investments and the upcoming opening of the landmark Elephant Valley habitat, the largest capital project in its history. The culture at SDZWA is a calling more than a career, defined by a deep commitment to the mission, a highly supportive environment, and non-bureaucratic processes. The VP will join a passionate and collaborative team dedicated to the work. They will report to Chief Marketing Officer, David Miller, a proven five-year SDZWA veteran and recognized change agent from the entertainment and luxury hospitality sectors. David is known for defining creative vision, directing global brand marketing, and driving large-scale transformation. This dynamic setting offers the incoming VP limitless potential to shape the role and drive global conservation impact.

LOCATION

This is a hybrid role with an office located at 2920 Zoo Dr, San Diego, CA 92101. The VP will be on-site four days a week, with flexible scheduling options on Tuesdays or Thursdays.

COMPENSATION & BENEFITS

POSITION SUMMARY

This senior leadership role is the driving force behind the global mission of the San Diego Zoo Wildlife Alliance (SDZWA). Reporting to the Chief Marketing Officer, the Vice President of Audience & Revenue Strategy (VP) will strategically define and execute integrated strategies that expand audience reach, deepen engagement, and maximize revenue for SDZWA's world-famous parks. The VP will be the nexus of audience engagement, data science, and revenue optimization. This is a highly influential role for a visionary leader who can champion data-driven decision-making, master complex analytics, and build powerful loyalty programs. The VP will oversee four direct reports (the Director of Call Center Operations; Senior Manager of Membership Programs; Director of Marketing, Analytics, Forecasting & Research; and an Administrator). This leader will be responsible for managing a $6M budget and driving the team toward a $120M revenue goal while inspiring high performance to deliver measurable results in the pursuit of saving species worldwide.

Year One Priorities :

DUTIES & RESPONSIBILITIES

Strategic Leadership & Operational Excellence

Data Analysis, Research & Market Insights

Team Leadership & Collaboration

Partnerships & Representation

BACKGROUND PROFILE