Senior Manager, Email Marketing

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is :

Grade : Management_Executive 608

Pay Range : $101,000.00 - $181,800.00

Job Description

The Senior Manager, Email Marketing serves as the senior channel leader for all prospective student email communication. This role owns the email channel strategy, execution, and optimization to drive engagement and conversion outcomes. Acting as the subject matter expert for email marketing, this leader will design and manage integrated communication strategies across nurturing streams, campaigns, and one-off sends. This leader will inspire and develop a high-performing team of email marketing specialists, fostering collaboration, accountability, and a culture of continuous improvement to achieve ambitious channel goals.

The Senior Manager will oversee and be responsible for channel performance and goals, champion data-driven decision making, and partner closely with cross-functional teams including creative, media, marketing automation, and the website team to deliver personalized, high-impact communications at scale. They will continuously test, refine, and innovate the email program to improve deliverability, engagement, and conversion, ensuring the channel effectively supports the organization's growth goals.

Responsibilities

Channel Ownership & Strategy

• Serve as the senior leader and subject matter expert for the email marketing channel, owning strategy, vision, and roadmap.
• Develop and execute a comprehensive channel strategy that aligns with organizational goals, the rest of the marketing funnel and website experience, and prospective student communication objectives.
• Lead audience segmentation, journey mapping, and personalization strategies to maximize engagement and conversion.

Campaign Planning & Execution

Optimization & Performance Management

Team Leadership & Development

Cross-Functional Collaboration

Governance, Compliance & Innovation

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Knowledge, Skills, and Abilities / Competencies

Strategic & Technical Knowledge

Leadership & Management Skills

Analytical & Creative Abilities

Communication & Influence

Innovation & Agility

Qualifications

Education

Experience

Experience in lieu of education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply : If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.