Director of Web Strategy

Director of Web Strategy

About the Company

A globally acclaimed digital publishing group

Industry

Information Services

Type

Public Company

About the Role

The Company is on the lookout for a dynamic Director of Web Strategy to lead the enhancement of its primary website, a critical contributor to its revenue and growth. This influential position will shape the vision, strategy, and execution of a remarkable digital experience, prioritizing conversion optimization. The successful applicant will be instrumental in defining a comprehensive strategy that positions the website as a premier digital platform, boosting brand reputation and driving revenue growth.

Key responsibilities include managing the complete customer journey from acquisition to checkout, ensuring seamless and personalized user experiences that establish industry benchmarks for performance and innovation. As the Director of Web Strategy, you will guide multidisciplinary teams, mentor a high-performing digital workforce, and cultivate a culture of innovation, collaboration, and accountability.

We seek a bold, data-driven leader with extensive expertise in conversion rate optimization (CRO), search engine optimization (SEO), analytics, and martech integration, alongside a solid history of delivering measurable business results. Additionally, you will oversee advanced analytics initiatives, establish governance frameworks, and facilitate growth through tailored subscriptions and cross-selling product bundles.

To succeed in this role, you must be a strategic thinker with a genuine passion for creating customer-first experiences capable of influencing senior stakeholders and aligning cross-functional priorities.

Travel Percent

Less than 10%

Functions

• Business Development