Business Development Lead- Health Plan Partnerships

Business Development Lead- Health Plan Partnerships

At OLIPOP, we are on a mission to positively impact consumer health at scale. And we are doing it through something simple : soda. But not just any soda, a new kind of soda : one that is delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet : lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice : soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn't be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Bens vision to life with a functional soda that anyone could enjoy. And by reimagining soda, were also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values : empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, were committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and lets write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

This position is a temporary role that will end no later than October 2026. The Lead of Business Development (Health Plans) is a strategic leadership role responsible for expanding OLIPOPs presence in the U.S. health insurance market. This lead will build and execute a strategy for OLIPOPs Beverage as Engagement Programs into health plans across Medicaid, Medicare Advantage, Exchange, and Commercial lines of business.

This position will own the business development lifecycle for health plan relationships, including securing new health plan contracts, expanding existing partnerships, and establishing OLIPOPs market position as a credible, innovative partner in the member engagement, retention, or gaps in care solutions spaces. You will serve as OLIPOPs primary face to the health plan industry and will collaborate cross-functionally to deliver payer-aligned solutions that drive both impact and revenue.

Key Objectives & Responsibilities

• Develop and execute the health plan sales strategy : Create a comprehensive plan to identify, target, and secure new health plan client revenue for OLIPOPs Beverage as Engagement programs. This includes setting quarterly / annual revenue forecasts for new client acquisition and expansion of existing accounts.
• Drive new business & revenue growth : Consistently prospect for new health plan clients, managing the end-to-end sales cycle.
• Meet and exceed sales targets : Take ownership of ambitious sales and revenue targets. Implement the strategies and action plans needed to attain or exceed net sales growth objectives.
• Expand and deepen partnerships : Work to scale current programs into larger, long-term contracts, and ensure OLIPOP becomes a trusted, go-to partner for additional lines of business or new initiatives.
• Relationship management at all levels : Build and nurture strategic relationships within each client organization. Develop trust, confidence, and excitement with stakeholders at all levels by demonstrating OLIPOPs value and credibility. Serve as the face of OLIPOP to our health plan partners, ensuring exceptional client experience and satisfaction.
• Customize solutions to client needs : Work closely with health plans to understand their specific needs, challenges, and quality and engagement goals. Present and position OLIPOPs Beverage as Engagement programs as tailored solutions to address those needs, backed by solid arguments and data.
• Cross-functional collaboration : Partner with internal teams, including Product, Marketing, Operations, Finance, and our Scientific & Medical Affairs teams, to align on product capabilities, evidence, and delivery for health plan solutions.
• Market insights and strategy : Keep a pulse on industry trends, regulatory changes, and competitor offerings in the health plan space. Provide feedback and insights to OLIPOP leadership on health plan needs, competitive landscape, and opportunities for new programs that could enhance OLIPOPs value to health plans. Help refine our partnership strategy based on market learnings.
• Conference and event leadership : Take charge of OLIPOPs presence in relevant industry conferences and events (e.g., AHIP, HLTH, regional health plan association meetings). Determine which conferences to attend or sponsor for maximum strategic benefit, and represent OLIPOP by networking, speaking, and demonstrating our products value to potential partners. Build OLIPOPs brand recognition in the payer space through these channels.
• Reporting and pipeline management : Provide regular forecasts and progress reports to the executive team, ensuring transparency of the pipeline and realistic projections. Use data to track progress against goals and to refine tactics.

Success Metrics

Required Experience & Competencies

Compensation

How We Work

We may be fully remote, but were anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and weve done it without losing our collaborative spirit or sense of purpose. Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly,