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VP, Audience Innovation (Hybrid Options Available)

VP, Audience Innovation (Hybrid Options Available)

A+E NetworksNew York, NY, US
30+ days ago
Job type
  • Full-time
Job description

Vice President, Audience Innovation

The Vice President, Audience Innovation holds a pivotal leadership role, steering the company's advanced advertising initiatives. This position is central to integrating data-driven strategies with client-focused solutions, ensuring A+E Global Media's advertising offerings remain at the industry's forefront.

Strategic Leadership & Product Development

  • Define and manage the technical product roadmap for the Precision & Performance platform, ensuring it leads in innovation, targeting, and effectiveness measurement while achieving revenue growth targets.
  • Oversee all aspects of the product lifecycle, from vision and roadmap to delivery and ongoing management, ensuring scalability to meet the needs of clients and partners.

Sales Strategy & Client Engagement

  • Develop and implement comprehensive sales strategies aligned with company goals to drive revenue growth.
  • Cultivate and manage relationships with high-value clients, including agencies and advertisers, to boost retention and customer lifetime value.
  • Lead requests and priorities for Precision / Performance pitch proposals, assessing the best strategy to pitch clients based on verticals / categories.

    • Cross-Functional Collaboration

  • Collaborate with internal teams, including Research, Operations, and Marketing, to ensure cohesive strategy execution and product development.
  • Educate internal teams in the Media Solutions environment, common practices, vertical differences, product needs, and operations processes.

    • Performance Monitoring & Reporting

  • Implement tools and processes to track key performance indicators (KPIs), forecast performance, and make data-driven decisions.
  • Provide regular reporting to Audience Innovation executive team and Media Solutions management on client progress, key questions, and Precision evolution.

    • Market Representation & Thought Leadership

  • Represent A+E at industry events and conferences, building strategic partnerships and elevating the company's reputation among key stakeholders.
  • Stay abreast of industry trends and innovations to inform product development and sales strategies.

    • Basic Requirements

  • At least 10 years of experience in media, advertising, or ad tech
  • At least 5 years in a leadership role overseeing advanced advertising solutions
  • At least 3 years in a formal people manager role

    • The Ideal Candidate will Have

  • Deep industry relationships to leverage
  • Experience in house, at an agency or a vendor
  • Experience working directly with agencies, brands, advanced advertising platforms
  • Demonstrated success in leading data-driven product development and sales strategy within a media organization or advertising technology company
  • Proven track record of managing complex product roadmaps that integrate first- and third-party data, targeting technologies, and performance measurement tools

    • Compensation

    Annual Pay Range : $188,034 - $220,000 Annual Incentive Target : 25.00%

    Compensation for the role will be based on a number of different factors such as a candidate's qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits.

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    Innovation Available • New York, NY, US

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