Senior Strategist - B2B Campaign & Creative Strategy

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Senior Strategist, focused on a fintech client's B2B Campaign & Creative Strategy, will lead B2B campaign briefs to bring the vision of the full funnel, B2B platform for this client to life. This role partners with client B2B and P3 creative teams to define the creative opportunity for campaign executions, surface relevant market and industry trends, and illustrate how our client's B2B audiences will engage across campaign journeys. Successful candidates in this role should have B2B experience and an understanding of the commerce / ecommerce and fintech industries.

Responsibilities

• Analyze Market and Competitor Trends : Conduct ongoing B2B commerce and fintech industry research, reviewing current campaign strategies (messages, creative platforms, and brand positioning) and direct & indirect competitor activities (Stripe, Square, Adyen, Two Sided Marketplaces like Doordash, Reddit, Instacart). Turn these insights into actionable ideas and thought starters applicable to this client's B2B platform.
• Conduct Audience Research and Create Campaign Journeys : Conduct audience research using 3rd party and industry resources and partner with client customer research teams to inform creative direction by bringing in the perspective of the four core B2B audiences (Solo Entrepreneur, SMB, Large Enterprise, Developer / eCommerce Platform). You should be comfortable turning these insights into Ideal Customer Profiles and informing Account Based Marketing strategies.
• Develop Campaign Briefs : Work closely with strategy (client, partner agency, P3), creative, and media teams to author briefs that guide messaging for B2B platform campaign assets, ensuring alignment with the strategic objectives of the B2B Brand and Campaign narratives. Should have experience building briefs for assets across digital, social, email, and traditional channels.
• Provide Strategic Oversight to Internal Teams : Partner directly with creative, account and delivery teams to provide strategic support during creative execution, ensuring creative outputs align with integrated campaign and creative platform goals.
• Collaboration & Coordination : Connect with cross-functional teams across P3 and external partners to ensure campaign and messaging alignment across B2B and B2C workstreams.

Qualifications

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $84,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01 / 22 / 2025.