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Account-Based Marketing (ABM) Consultant

Account-Based Marketing (ABM) Consultant

MediabistroWorkFromHome, IL, United States
14 hours ago
Job type
  • Full-time
Job description

Hello,

My name is Ana, and I am a Recruiter with The Fountain Group. We are a national staffing firm and are currently seeking an Account-Based Marketing (ABM) Consultant for a prominent client of ours. This position is 100% Remote.

Contract role of 6 months, possible extensions.

Pay up to $129 / hr, based on experience!

Fully Remote.

Estimated travel of 25% to Lincolnshire, IL location and possibly Framingham MA to Staples HQ (expenses paid for).

Job Description

  • Assess market opportunities and segment-level upside across target verticals.
  • Develop ABM strategies aligned with customer economics and sales structure.
  • Evaluate sales function capabilities and readiness for ABM and coordinate to bridge the gap.
  • Build playbooks for targeting, engagement, handoff, and follow-up.
  • Identify ABM tiers (1 : 1, 1 : few, 1 : many) and corresponding tactics.
  • Audit and document existing lead data sources; recommend new sources and vendors.
  • The role involves defining and leading ABM toolsets, coordinating integrations, and developing lead scoring and reporting processes to support scalable account-based marketing efforts.
  • Collaborate with channel marketing, sales, web / dev, technology, analytics, and finance teams.
  • Launch ABM campaigns using various customer lists and personalized landing pages.
  • Coordinate paid media strategy and ensure clear CTAs for purchase or sales handoff.
  • Build detailed ABM project plans with milestones, owners, and dependencies.

Required Experience

  • Must have 10+ years of B2B marketing experience as well as Account-Based Marketing strategy development experience.
  • Experience building and scaling Account-Based Marketing (ABM) programs from the ground up in a fast-paced or high-growth environment.
  • Subject matter expert on the marketing technologies and ABM platforms within the space including, Salesforce, HubSpot, Marketo, Demandbase, 6sense, ZoomInfo, Clay, and more.
  • Preferred Experience

  • Demonstrated success in working cross-functionally across sales, marketing, and operations teams, communicating with executives as well as ground level operating teams.
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